Director of Sales

Bespoke Hotels; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Bespoke Hotels is seeking a Director of Sales for the new Sun Street Hotel in London. The role involves driving revenue growth, managing sales performance, and enhancing guest satisfaction. The ideal candidate will have a strong background in luxury hotel sales and food & beverage marketing, along with excellent relationship-building skills.

Benefits

Market leading Rates of Pay

Enhanced holidays starting at 28 Days

Full Training and Supervision

Career progression opportunities

Introduce a Friend Scheme worth £600+

Complimentary Mental Health & Wellbeing services

Discounted Bespoke Hotel Stays

50% off all Food & Beverage

Local in-house benefits

And many more!

Qualifications

• Proven experience in a similar position for a hotel or restaurant.
• Experience in a luxury environment is essential.
• Self-motivated and driven with strong management skills.

Responsibilities

• Track revenue growth and occupancy rates against budget.
• Monitor pricing strategies and distribution channel performance.
• Analyze guest satisfaction scores and client retention.

Skills

Sales Performance

Food & Beverage Marketing

Revenue Growth

Client Retention

Relationship Building

Job description

We currently have an exciting opportunity to join the team as Director of Sales at Sun Street Hotel. Following a successful opening, we are now looking at our next stage of development and growth and searching for the perfect individual to help drive this.

We truly believe our people are our biggest asset and to reflect that we offer:

• Market leading Rates of Pay
• Long service recognition including enhanced holidays starting as 28 Days paid Holiday (pro rata) rising annually to a maximum 33 Days per year
• Full Training and Supervision Given
• Plenty of opportunities to progress on your career path
• Introduce a Friend Scheme worth £600+
• Access to complimentary Mental Health & Wellbeing services
• Discounted Bespoke Hotel Stays, for you, your family and friends
• 50% off all Food & Beverage during Bespoke Hotel Stays
• A range of local in-house benefits
• & many more!

Who We Are

Sun Street is a brand new 5-star hotel on the borderline of Shoreditch and the City of London. The mix of traditional Georgian frontage and vibrantly elegant interiors, the classical original buildings and the contemporary wing, reflect this position at the intersection of two contrasting areas of the capital.

While Shoreditch is characterised by hipsters, dotcom entrepreneurs, vintage shops, craft beers and cosmopolitan cuisine, the City of London oozes tradition from every bank, livery company, pinstripe suit and champagne bar.

Sun Street Hotel welcomes you all … with its own inimitable fusion of everything that is wonderful about London.

Today, Sun Street is a labyrinth of luxury, now enhanced by the opening of the exciting new restaurant, LIMA Shoreditch. Here, you can immerse yourself in the vibrant flavours of Peruvian cuisine and indulge in an unforgettable culinary experience. It is a place to sleep, dine, meet and entertain.

Everything we do demonstrates our absolute dedication to the guest. Everything we do demonstrates we care.

The Ideal Individual

The ideal candidate will have proven experience in a similar position for a Hotel or Restaurant as well as proven experience of working in a luxury environment. Food & Beverage marketing experience is key as this will form a large part of the role.

Self-motivated and driven, you will be adept in managing your goals and objectives and setting your workload appropriately to achieve them on schedule.

The ideal individual will have the ability to work both on an individual basis as well as part of a team.

You will have an eye for detail and be able to prioritise with a positive demeanour.

Role Responsibilities

2. Sales Performance:

• Revenue and Occupancy:
• Revenue Growth: Track year-over-year (YoY) and quarter-over-quarter (QoQ) revenue growth against budget and industry benchmarks.
• Occupancy Rate: Monitor occupancy rate against budget and compare to competitor hotels and market trends.
• Average Daily Rate (ADR): Analyse ADR trends and compare to budget and competitor prices.
• Revenue per Available Room (RevPAR): Track RevPAR growth against budget and industry benchmarks.
• Return on Investment (ROI) for Sales & Marketing: Evaluate the effectiveness of marketing campaigns and sales initiatives by calculating ROI.
• Social Media Presence & performance: Style and approve the posting across all social media outlets, assessing performance and lead creation.
• Lead Generation and Conversion: Track the efficiency of lead generation efforts and conversion rates from leads to booked stays and events.
• Client Retention: Analyse client retention rates and identify opportunities to improve loyalty programs and guest satisfaction.
• Sales Productivity: Regularly assess the productivity of actions with the General Manager to ensure maximum efficiency.

Strategic Initiatives

• Market Penetration: Evaluate the effectiveness of strategies to enter new markets or segments.
• Distribution Channel Mix: Monitor the performance of different distribution channels (e.g., online travel agencies, direct bookings) and identify opportunities for optimization. Strategy should flex month on month with forecast channel production.
• Pricing Strategy: Review the effectiveness of pricing strategies and adjust as needed to maximise revenue while remaining competitive.
• Relationship Building: Curate and build strong relationships with key partners (e.g., travel agents, corporate clients) and leverage these relationships to drive sales.

3. Guest Satisfaction:

• Guest satisfaction scores: Track and analyze guest feedback on sales and booking experience.
• Repeat guest rate: Measure customer loyalty and retention.
• Net Promoter Score (NPS): Gauge customer loyalty and willingness to recommend the hotel.

Why We Are Bespoke

Founded in 2000, Bespoke Hotels has consistently grown to the point where we now manage over 9,500 hotel rooms, 4,000 employees and £815 million of assets.

We stand today as the UK’s Largest Independent Hotel Group, owning a number of hotels and partnering with an ever-increasing portfolio alongside this. Every property we have in our portfolio is Bespoke by name, and bespoke by nature.

By joining the Sun Street Hotel, you will become part of the wider Bespoke Hotels family!