Education Marketing & Partnerships Lead

Frasers Group; Hawley; Sur place; GBP 42 000 - 65 000; Plein temps

Avantages offerts par ce poste

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit — wellbeing program

Retail Trust support

Résumé du poste

Frasers Group is seeking a Marketing Manager to translate business priorities into engaging, measurable marketing activity for education and sport sectors. You will build relationships with leading organisations, develop an annual plan around the academic year, and collaborate with cross-functional teams to deliver campaigns and content that drive value for schools.

You will manage partnerships, sponsor exhibitions, and use data to optimise performance while maintaining brand consistency across

Qualifications

• Experience in a Marketing Manager or similar marketing role.
• Experience planning and delivering successful multi-channel campaigns.
• Strong written communication skills and the ability to adapt messaging for different audiences.
• Excellent planning, project management and organisational skills.
• Experience developing external partnerships and managing multiple stakeholders.
• The confidence to work across departments and turn commercial priorities into effective marketing activity.
• A good understanding of customer segmentation, digital marketing and the customer journey.
• An analytical approach, with the ability to use performance data to make informed decisions.
• Experience managing or developing another member of a marketing team.
• A creative, proactive mindset and a willingness to test new ideas.

Responsabilités

• Create and deliver an annual marketing plan aligned with company objectives and the school calendar.
• Plan and manage targeted campaigns across email, website, social media, catalogues and print.
• Develop marketing activity that attracts new schools, strengthens existing customer relationships and encourages repeat purchases.
• Build strong relationships with partners across education and school sport, identifying opportunities for joint campaigns, resources, content and events.
• Lead the marketing of My School Rewards, ensuring its benefits are communicated clearly and consistently.
• Develop relevant and useful content for teachers, schools, trusts and other education professionals.
• Plan and deliver our presence at exhibitions and conferences.
• Use customer insight and campaign results to measure performance, identify improvements and shape future activity.
• Monitor competitor activity and market trends to identify new opportunities and audiences.
• Manage internal budgets for marketing activity and events, ensuring spending is planned, monitored and used effectively.
• Maintain a consistent brand, tone of voice and high standard across all customer communications.

Connaissances

Marketing management

Multi-channel campaigns

Written communication

Planning & organisation

External partnerships

Customer segmentation

Digital marketing

Analytical skills

Team leadership

Creative mindset

Description du poste

Frasers Group is seeking a Marketing Manager to translate business priorities into engaging, measurable marketing activity for education and sport sectors. You will build relationships with leading organisations, develop an annual plan around the academic year, and collaborate with cross-functional teams to deliver campaigns and content that drive value for schools.

You will manage partnerships, sponsor exhibitions, and use data to optimise performance while maintaining brand consistency across