Marketing Manager

SPORTS DIRECT; Dartford; On-site; GBP 45,000 - 65,000; Full time

Job summary

Frasers Group is seeking a Marketing Manager to turn business priorities into clear, engaging and measurable marketing activity across multiple channels for schools and education partnerships. You will build relationships with partners across education and sport, plan campaigns and manage budgets, while working with cross-functional teams to deliver high-impact marketing that supports the school market.

Develop an annual plan aligned to the academic year, school purchasing patterns and product

Qualifications

• Experience in a Marketing Manager or similar marketing role.
• Experience planning and delivering successful multi-channel campaigns.
• Strong written communication skills and the ability to adapt messaging for different audiences.
• Excellent planning, project management and organisational skills.
• Experience developing external partnerships and managing multiple stakeholders.
• The confidence to work across departments and turn commercial priorities into effective marketing activity.
• A good understanding of customer segmentation, digital marketing and the customer journey.
• An analytical approach, with the ability to use performance data to make informed decisions.
• Experience managing or developing another member of a marketing team.
• A creative, proactive mindset and a willingness to test new ideas.
• Desirable: Experience of working in, or closely with, schools, education or school sport.

Responsibilities

• Create and deliver an annual marketing plan aligned with company objectives and the school calendar.
• Plan and manage targeted campaigns across email, website, social media, catalogues and print.
• Develop marketing activity that attracts new schools, strengthens existing customer relationships and encourages repeat purchases.
• Build strong relationships with partners across education and school sport, identifying opportunities for joint campaigns, resources, content and events.
• Lead the marketing of My School Rewards, ensuring its benefits are communicated clearly and consistently.
• Develop relevant and useful content for teachers, schools, trusts and other education professionals.
• Plan and deliver our presence at exhibitions and conferences.
• Use customer insight and campaign results to measure performance, identify improvements and shape future activity.
• Monitor competitor activity and market trends to identify new opportunities and audiences.
• Manage internal budgets for marketing activity and events, ensuring spending is planned, monitored and used effectively.
• Maintain a consistent brand, tone of voice and high standard across all customer communications.

Skills

Marketing management

Multi-channel campaigns

Written communications

Project planning

Partnership development

Cross-functional collaboration

Customer journey

Data-driven decisions

Team leadership

Creative thinking

Job description

About Us

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Sports Directory is proud to be part of Frasers Group, and we are passionate about uniting Sports with Education. We recognise that education is more than textbooks and classrooms - it's about building character, encouraging teamwork and nurturing physical and mental well-being.

Our mission is to support teachers and students alike to achieve their full potential supporting teachers to cultivate an environment where physical education is valued just as highly as academic achievement. Founded in 1993, Sports Directory is the number one supplier of Sports education equipment and are specialists in education.

Why join us?

Our vision - We are building the planet's most admired and compelling brand ecosystem

Our purpose - We are elevating the lives of the many with access to the world's best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself - Own the basics, own the role and own the result
• Think without limits - Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless? The Role:

Reporting to the Head of Commercial & Marketing, you will be responsible for turning business priorities into clear, engaging and measurable marketing activity.

You will develop strong relationships with leading organisations across sport and education, identifying opportunities for joint campaigns, useful content, events and initiatives that genuinely support schools. Partnerships are a vital part of our business and will play an important role in helping us grow, strengthen our offer and deliver greater value to schools.

You will create and manage an annual marketing plan built around the academic year, school purchasing patterns, product launches and wider business priorities.

You will work closely with the Marketing Executive, helping to shape and develop our marketing activity while collaborating with our Commercial, Sales, Customer Service and Design teams.

Key Responsibilities

• Create and deliver an annual marketing plan aligned with company objectives and the school calendar.
• Plan and manage targeted campaigns across email, website, social media, catalogues and print.
• Develop marketing activity that attracts new schools, strengthens existing customer relationships and encourages repeat purchases.
• Build strong relationships with partners across education and school sport, identifying opportunities for joint campaigns, resources, content and events.
• Lead the marketing of My School Rewards, ensuring its benefits are communicated clearly and consistently.
• Develop relevant and useful content for teachers, schools, trusts and other education professionals.
• Plan and deliver our presence at exhibitions and conferences.
• Use customer insight and campaign results to measure performance, identify improvements and shape future activity.
• Monitor competitor activity and market trends to identify new opportunities and audiences.
• Manage internal budgets for marketing activity and events, ensuring spending is planned, monitored and used effectively.
• Maintain a consistent brand, tone of voice and high standard across all customer communications.

Employee Welfare

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What's next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action. We are looking for someone who can bring ideas to life while keeping plans, deadlines and budgets firmly on track.

You will ideally have

• Experience in a Marketing Manager or similar marketing role.
• Experience planning and delivering successful multi-channel campaigns.
• Strong written communication skills and the ability to adapt messaging for different audiences.
• Excellent planning, project management and organisational skills.
• Experience developing external partnerships and managing multiple stakeholders.
• The confidence to work across departments and turn commercial priorities into effective marketing activity.
• A good understanding of customer segmentation, digital marketing and the customer journey.
• An analytical approach, with the ability to use performance data to make informed decisions.
• Experience managing or developing another member of a marketing team.
• A creative, proactive mindset and a willingness to test new ideas.

Desirable

Experience of working in, or closely with, schools, education or school sport would be a real advantage. An understanding of the challenges schools face, how they plan and purchase, and what teachers need from their suppliers would help you make an immediate impact in the role.