Education Marketing Manager: Partnerships & Campaigns

Frasers Group; Dartford; Sur place; GBP 40 000 - 65 000; Plein temps

Avantages offerts par ce poste

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Résumé du poste

Frasers Group is seeking a Marketing Manager to turn business priorities into clear, engaging and measurable marketing activity across channels. You will develop strong relationships with schools and educational organisations, identify opportunities for joint campaigns, content, events and initiatives that add value to schools.

You will create and manage an annual marketing plan built around the academic year, school purchasing patterns, product launches and wider business priorities.

Qualifications

• Experience as Marketing Manager or similar marketing role.
• Proven track record delivering multi-channel campaigns.
• Strong written communication and ability to adapt messaging for audiences.
• Excellent planning, project management and organisational skills.
• Experience developing external partnerships and managing stakeholders.
• Creative, proactive mindset with willingness to test ideas.

Responsabilités

• Create and deliver an annual marketing plan aligned with objectives and the school calendar.
• Plan and manage targeted campaigns across email, website, social, print and catalogues.
• Develop marketing activity to attract new schools and strengthen relationships.
• Build relationships with education partners and identify opportunities for campaigns and events.
• Lead marketing for My School Rewards and communicate its benefits.
• Develop content for teachers and education professionals.
• Plan and deliver presence at exhibitions and conferences.
• Use insights to measure performance and shape future activity.
• Monitor competitors and market trends to identify opportunities.
• Manage internal budgets for marketing and events.
• Maintain consistent brand, tone, and customer communications.

Connaissances

Marketing management

Multi-channel campaigns

Written communication

Planning & organisation

External partnerships

Cross-department collaboration

Customer journey

Data-driven decisions

Team leadership

Creativity

Description du poste

Frasers Group is seeking a Marketing Manager to turn business priorities into clear, engaging and measurable marketing activity across channels. You will develop strong relationships with schools and educational organisations, identify opportunities for joint campaigns, content, events and initiatives that add value to schools.

You will create and manage an annual marketing plan built around the academic year, school purchasing patterns, product launches and wider business priorities.