Education Content Growth Lead – MENA

Twinkl Ltd.; United Kingdom; Remote; GBP 33,000 - 43,000; Full time

Job summary

Twinkl Ltd. is seeking an Education Content Manager to oversee specific Education Product categories within the Twinkl Brand. You will develop category strategies, drive growth, and align brand goals with market opportunities.

The role requires strong analytics, market insight, and collaboration with international teams to communicate and sell content. You will identify opportunities, prioritise resources, and work with schools teams to ensure high-quality educational content and brand alignment

Qualifications

• Bachelor Degree in Education/Subject Area.
• 5+ years of experience in brand management, category management, or a related role.
• Proven track record of developing and executing successful category strategies.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in Microsoft Office Suite and relevant marketing software/tools.
• Highly organised with strong project management skills.

Responsibilities

• Collaborate with ECLs to develop and implement comprehensive narrow category strategies that connect our educational content and align with brand objectives and market trends.
• Identify growth opportunities and create plans to capitalise on them.
• Collaborate with cross-functional teams to ensure cohesive strategy execution.
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and potential risks.
• Analyse sales data, consumer behaviour, and market dynamics to inform category strategies.
• Monitor industry developments and adjust strategies accordingly.
• Work closely with the product team leaders and managers to ensure efficient production and high-quality resources.
• Manage key partnerships and accreditations for the category, making sure we’re hitting all the right notes and giving educators the assurance that our content is top quality.
• Influence the market by promoting our content through thought leadership. Stay on top of market trends and make sure we're always in a strong position.
• Communicate and advertise content lines through weekly newsletters in all Arabic-speaking countries and through social channels.
• Develop and execute marketing plans and campaigns to promote category products.
• Collaborate with the marketing and international teams to create compelling content and messaging.
• Ensure consistent brand positioning and messaging across all channels.
• Be a thought leader in your area
• Manage strong partnerships and resource accreditation where appropriate.
• Work with the sales team to provide category insights and support sales strategies.
• Develop sales tools and materials to aid in the effective promotion of category products.
• Conduct training sessions for sales teams to enhance product knowledge.

Skills

Analytical thinking

Communication skills

Presentation skills

Collaboration

Education

Bachelor Degree in Education/Subject Area

Tools

Microsoft Office Suite

Marketing software/tools

Job description

Twinkl Ltd. is seeking an Education Content Manager to oversee specific Education Product categories within the Twinkl Brand. You will develop category strategies, drive growth, and align brand goals with market opportunities.

The role requires strong analytics, market insight, and collaboration with international teams to communicate and sell content. You will identify opportunities, prioritise resources, and work with schools teams to ensure high-quality educational content and brand alignment