Direct Marketing Executive – Retention

SHELTER; United Kingdom; Hybrid; GBP 31,000 - 40,000; Full time

Job summary

An established industry player is seeking a passionate individual to enhance their Individual Giving strategies. This role involves collaborating across teams to deliver impactful direct marketing campaigns that engage and retain supporters. You will utilize your expertise in direct marketing and data analysis to optimize campaigns and foster strong relationships. With a commitment to innovation and stakeholder management, you'll contribute to ambitious income targets while enjoying a range of benefits, including generous annual leave and family-friendly policies. Join a team dedicated to making a difference in the community.

Benefits

30 days annual leave

Pension

Interest-free travel loans

Cycle to work scheme

Employee assistance program

Qualifications

• Experience in direct marketing and digital channels like email and SMS.
• Strong analytical skills to inform campaign decisions.

Responsibilities

• Lead the delivery of direct marketing campaigns to engage supporters.
• Build multi-channel campaigns to foster long-term supporter relationships.

Skills

Direct Marketing

Digital Channels

Data Analysis

Stakeholder Management

Campaign Optimization

Job description

Salary: £31,133.37 (plus £5023.71 of London weighting if applicable)

Location: Flexible with home working option, regular travel to London is also required

Contract: Permanent

Hours: Full time 37.5 hours

Closing date: 27th May 2025 at 11:30pm

About the role

This pivotal role will see you help deliver the Individual Giving (IG) and Retention strategies, working collaboratively with colleagues across teams in IG to increase the lifetime value of cash, regular giving, and lottery supporters. You’ll work with the Senior Direct Marketing Manager to lead on the delivery and development of direct marketing campaigns to engage supporters, from those who have just started giving to lifelong supporters, stewarding them across their journey with Shelter. You’ll have the opportunity to work in a matrix way across multiple products and projects that push forward both team and organizational strategies.

You will empower supporters to control how they give, when we contact them, and the content that resonates most. You’ll build multi-channel, integrated campaigns that foster strong supporter relationships and long-term loyalty. Additionally, you’ll work with new products and propositions to retain supporters innovatively and collaborate with colleagues, agencies, and suppliers.

About you

You are passionate about delivering outstanding supporter experiences and maximizing income opportunities. You have a good understanding of direct marketing and digital channels such as direct mail, SMS, telemarketing, and email. You’re experienced in optimizing campaigns and sharing insights from both successes and failures.

You naturally manage and influence stakeholders to achieve results. You excel at analyzing data and using supporter insights to inform decisions. You have an interest in, or willingness to learn about, product management and development.

You are open to challenging the status quo and introducing new ideas, methods, and processes. You keep ahead of emerging trends and are comfortable working in matrix teams.

Benefits

We offer a wide range of benefits, including 30 days of annual leave, family-friendly policies, pension, interest-free travel loans, tenancy deposit loans, payroll giving, cycle to work scheme, and an employee assistance program.

About the team

Our Individual Giving team, part of the Income Generation directorate, comprises Supporter Acquisition, Direct Dialogue, and Supporter Retention and Development programs. We deliver ambitious income targets to support our organizational strategy, across cash, regular giving, and lottery products, generating over £20m annually. We are committed to supporting our people’s development and providing opportunities for progression.

How to apply

Click ‘Apply for Job’ below. Submit a CV and a supporting statement (approximately 1 page in STAR format) demonstrating how you meet the criteria in the 'About you' section and addressing the specified behaviors. Applications without a supporting statement will not be considered.

About Shelter

Home is a human right. Yet, millions face a housing emergency. We defend the right to a safe home and fight social injustice. We aim to be inclusive, equitable, and anti-racist, reflecting the communities we serve.

Safeguarding statement

Shelter is committed to safeguarding the health, wellbeing, and rights of those we support. All staff must adhere to our safeguarding policies.

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the associated fees.