Marketing Manager - Customer Lifecycle

Argus Media; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in market intelligence is seeking a Marketing Manager for Customer Lifecycle. This role involves developing marketing strategies that enhance customer engagement and satisfaction. The ideal candidate will have strong B2B digital marketing experience and a proven track record in lifecycle marketing. Join a dynamic team that values professional development and offers a competitive salary and benefits.

Benefits

Competitive salary and company bonus scheme

Group pension scheme

Group healthcare and life assurance scheme

Flexible working environment

25 days holiday with annual increase up to 30 days

Subsidised gym membership

Season ticket travel loans

Cycle to work scheme

Extensive internal and external training

Qualifications

• At least 3 years' B2B digital marketing experience.
• Proven experience in implementing customer lifecycle marketing programs.

Responsibilities

• Develop and execute customer lifecycle marketing strategy.
• Build & implement triggered lifecycle campaigns.
• Create engagement campaigns to drive product usage.

Skills

B2B digital marketing

customer lifecycle marketing

commercial acumen

project management

attention-to-detail

Tools

CRM systems

Job description

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Marketing Manager - Customer Lifecycle

Holborn, London, UK.

Argus is where smart people belong and where they can grow. We answer the challenge of illuminating markets and shaping new futures.

What we're looking for

Your role as the customer lifecycle marketing manager is to develop and execute the customer lifecycle marketing strategy that will drive customer engagement, satisfaction and revenue through the customer journey for Argus. You will be working as part of the global marketing team and in partnership with key stakeholders across Argus. You will develop the lifecycle roadmap and ensure appropriate lifecycle marketing programs are created, maintained, and enhanced, from onboarding through to growth and renewals.

What will you be doing

• Development & maintenance of the contact strategy including targeting & opportunity identification
• Build & implement triggered lifecycle campaigns across early life, in-life and retention
• Support the adoption of subscription product and service from Argus customers from activation and onboarding to driving a deeper awareness and usage of our products.
• Creating a range of programs to support adoption, such as user guides, training videos, webinars and email campaigns
• Strong commercial acumen
• Deliver an incremental improvement in customer retention
• Create engagement campaigns to drive product usage and improve customer knowledge and value of their subscription(s)
• Curate marketing briefs for the various marketing support function to activate campaigns
• Define clear KPI's for Customer Lifecycle marketing.
• Articulate reporting / measurement requirements for inclusion in to the global marketing dashboards
• Support customer success to run effective customer surveys and ensure these initiatives are fed back to the various business units i.e. NPS
• Measurement, tracking & recommendations based on data input & communication output effectiveness
• Gain knowledge of the various markets Argus operates in to best position the customer lifecycle marketing programs and Argus's product and services

Skills and Experience

• At least 3 years' B2B digital marketing experience
• Proven experience in implementing customer lifecycle marketing programs
• Excellent verbal, written and numerical skills
• Campaign planning and end-to-end project management experience
• Experience in planning customer journeys across a range of scenarios and engagements
• Experience of developing & delivering a contact strategy
• Are naturally curious and are interested to learn about commodity markets and price reporting agencies, with a base-level knowledge of the markets that Argus serves.
• Have a proven record of developing innovative, high performing content marketing assets that effectively capture audience interest
• Have a strong commercial background, understanding of demand generation principles and developing go-to-market strategies
• Experience in using bespoke customer databases or CRM systems
• You are able to continuously adapt to achieve strategic goals
• Have a good attention-to-detail
• Able to work effectively with people at all levels of the organization
• Can building good relationships, working as part of a global team
• High performing and results driven Individual

What's in it for you

Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.

• Competitive salary and company bonus scheme
• Group pension scheme
• Group healthcare and life assurance scheme
• Flexible working environment
• 25 days holiday with annual increase up to 30 days
• Subsidised gym membership
• Season ticket travel loans
• Cycle to work scheme
• Extensive internal and external training

About Argus

Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1,400 staff, Argus is an independent media organisation with 30 offices in the world's principal commodity trading hubs.

Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.

Argus Media is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women's network. Our core values are Excellence, Integrity, Partnership and Inclusivity.

For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions

By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.