Assistant CRM Manager (Maternity Cover)

DFS; England; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking an enthusiastic Assistant CRM Manager to enhance customer experiences through tailored communications. This role involves developing impactful campaigns across various channels, collaborating with teams to optimize customer engagement, and driving customer lifecycle value. Join a dynamic environment where you can grow your skills and make a meaningful impact. With a strong focus on diversity and inclusion, this company welcomes applicants from all backgrounds. If you're passionate about CRM and ready to take on exciting challenges, this opportunity is for you!

Benefits

30% Colleague Discount

15% Friends & Family Discount

Generous Holiday Allowance

Discounted Gym Membership

Discounted Cinema Membership

Group Pension Scheme

Life Assurance

Company Sick Pay

Paid Volunteer Days

Comprehensive Training

Qualifications

• Solid experience in CRM and customer communications.
• Comfortable working with data and managing projects.

Responsibilities

• Support planning and delivery of CRM strategy.
• Optimize segmentation and targeting with data insights.
• Manage CRM budget for maximum ROI.

Skills

CRM Management

Customer Communication

Data Analysis

Project Management

Stakeholder Engagement

Education

Bachelor's Degree

Tools

Email Service Providers (ESPs)

Customer Data Platforms (CDPs)

Job description

Job Type: Permanent Job Sector: Marketing, PR Region: Yorkshire Location: Doncaster Salary Description: Dependant on Experience + Benefits package Posted: 07/05/2025 Recruiter: DFS Job Ref: dfs/TP/113424/2538 Job Views: 1

At DFS, we're all about great people and brilliant customer experiences. Right now, we’re on the lookout for an enthusiastic and experienced Assistant CRM Manager to join our team on a 12-month maternity cover contract. This is a key role where you’ll support the planning and delivery of personalised and impactful communications to our customers and prospects, making a difference at every stage of their DFS journey.You’ll work across a range of direct-to-customer channels including email, SMS and direct mail - developing data-driven roadmaps, delivering successful campaigns, and collaborating with teams across the business (and beyond) to bring our communications to life.So, if you love CRM, thrive on variety, and have a passion for putting the customer first, this could be the role for you.About DFSIt takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on great quality sofas since 1969.We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills — so you can really ‘find your thing’.Are you ready to make yourself at DFS?DFS Group is proud to be an equal opportunities employer; celebrating diversity and committed to a culture of inclusion and belonging. We extend a warm welcome to everyone, embracing a variety of voices and perspectives. As we continue to work on building a workplace that is representative of the customers we serve and the communities we live and work in, we strongly encourage applications from members of minority and under-represented groups. Across the Group, we want to create an environment where everyone feels at home.What you'll be doingSupporting the planning and delivery of our CRM strategy - driving customer lifecycle value through targeted, personalised campaigns across email, SMS and direct mail.Working closely with our data and insights teams to optimise segmentation and targeting.Helping to build and manage a test-and-learn roadmap, using results to improve performance.Reporting on campaign effectiveness and sharing insights with the wider business.Supporting and developing CRM Executives to help them grow and succeed.Assisting in the management and optimisation of the CRM budget to maximise return on investment.Contributing to cross-functional projects such as integrations and product feed updates.Building relationships with internal teams and external partners to ensure smooth campaign delivery.Reviewing and improving internal processes to drive efficiency and success.The role is for you if...We’re after someone with solid experience in CRM and customer communications, who’s ready to bring energy and ideas to the team. You’ll be comfortable working with data, managing projects, and collaborating across teams to make things happen.We'd love if you had...Strong experience in CRM across multiple direct-to-customer channels.A good understanding of customer behaviour and lifecycle marketing.Experience working with ESPs/CDPs (Bloomreach experience is a plus).Comfortable managing and mentoring team members in a fast-paced environment.Able to influence stakeholders and build strong working relationships.A keen eye for detail and a strong sense of responsibility in handling customer data.Retail experience is desirable but not essential.DFS BenefitsExcellent salary + benefits packageProgression and Development opportunities to grow your skillsA huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell)Generous holiday allowanceAccess to a range of high street & online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.Discounted Gym and Cinema memberships to help you unwindGroup Pension SchemeLife Assurance & Company Sick PayFull comprehensive trainingPaid days to volunteer each yearAny offer is subject to references & DBS Checks