Ecommerce Manager

SUNNYSTEP PTE. LTD.; High Street; On-site; GBP 60,000 - 90,000; Full time

Job summary

Sunnystep PTE. LTD. is seeking an experienced Ecommerce Manager to lead our online store's P&L, sales targets and end-to-end customer journey.

You’ll drive merchandising, pricing and promotions while optimizing checkout and product pages to boost conversion and AOV. In this role you’ll implement AI and automation workflows across catalogue management, inventory, and reporting, connect data sources, and own weekly performance insights to prioritise improvements.

Qualifications

• 5+ years in hands-on e-commerce with P&L ownership and D2C exposure.
• Proven track record in revenue growth, profitability, and customer experience improvements.
• Experience implementing AI and automation in live business workflows.

Responsibilities

• Own online revenue, profitability and customer experience.
• Manage product listings, merchandising, pricing and promotions.
• Improve conversion, AOV and repeat purchases through insights and testing.
• Optimise product pages, navigation and checkout to reduce friction.
• Partner with marketing on traffic, campaigns and retention.
• Coordinate with inventory, logistics and customer service to ensure stock and fulfill orders.
• Build AI-assisted workflows to reduce repetitive work and improve accuracy in catalogue management, reporting and order exceptions.
• Connect systems and data sources with checks before automated actions affect prices, orders or customers.
• Monitor automation after launch and improve reliability.
• Own weekly and monthly performance reporting and turn insights into actions.

Skills

e-commerce experience

P&L ownership

conversion optimisation

online operations

D2C brands

AI automation

product assortment

pricing strategy

promotions

inventory management

order management

APIs & webhooks

Structured data

Python/JavaScript

Automation tools

Analytical skills

Performance monitoring

Fast-paced work

Company mission

Tools

n8n

Make

Python

JavaScript

Job description

Our mission is to empower people to move freely and happily.

Headquartered in Singapore, Sunnystep creates footwear that combines comfort and style, celebrating the freedom and joy of movement in every step.

We're looking for a commercially driven, hands‑on eCommerce Manager to grow our online business, strengthen day-to-day operations and deliver an exceptional customer experience. You'll combine e-commerce expertise with practical AI and automation skills to build a more effective, scalable business.

About the role

You'll own our online store's P&L, sales targets and end-to-end customer journey. From merchandising and conversion to fulfilment and repeat purchases, you'll identify opportunities, execute improvements and take responsibility for measurable results.

What you'll do

• Own online revenue, profitability and customer experience, balancing sales growth with healthy margins.
• Manage product listings, merchandising, pricing and promotions, ensuring accurate information and consistent execution.
• Improve conversion rates, average order value and repeat purchases through customer insights and structured testing.
• Optimise product pages, website navigation and checkout to reduce friction throughout the shopping journey.
• Partner with the marketing team on traffic acquisition, campaigns and retention initiatives, aligning investment with commercial results.
• Coordinate with inventory, logistics and customer service teams to maintain stock accuracy, fulfil orders reliably and resolve customer issues.
• Build and implement AI‑assisted workflows that reduce repetitive work and improve accuracy across catalogue management, reporting, inventory monitoring and order exceptions.
• Connect systems and data sources, with clear checks and approval requirements before automated actions affect prices, orders or customers.
• Monitor automation after launch, investigate failures and improve reliability—not just deliver an initial setup.
• Own weekly and monthly performance reporting, turning insights into prioritised actions.

What we're looking for

• At least 5 years of hands‑on e‑commerce experience, preferably with D2C brands, including P&L ownership, conversion optimisation and online operations.
• A track record of improving revenue, profitability, operational efficiency or customer experience, supported by measurable results.
• Strong commercial judgement across product assortment, pricing, promotions, inventory and order management.
• Practical experience building or substantially implementing AI and automation workflows used in real business operations.
• Ability to work with APIs, webhooks, structured data and spreadsheets using n8n, Make, Python, JavaScript or equivalent tools. You do not need expertise in every listed tool, but should be able to explain and demonstrate what you built.
• Strong analytical and troubleshooting skills, including validating source data, identifying root causes and checking whether automated outputs are correct.
• Sound judgement about when AI can assist, when a rules‑based workflow is more appropriate and when human approval is required.
• Ownership of ongoing performance: testing, monitoring, documenting and improving systems after launch.
• A proactive, collaborative approach and the ability to prioritise effectively in a fast‑paced environment.
• Genuine interest in Sunnystep’s mission and products.