Ecommerce Manager

Keswick Flooring; Coventry; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading company in retail is searching for an eCommerce Manager to lead a small team in optimising ecommerce performance through effective merchandising and conversion strategies. This role requires a strong understanding of SEO, digital marketing, and team leadership to drive growth and innovate in a rapidly evolving market.

Qualifications

• Proven experience in a similar ecommerce or digital role (retail/multichannel preferred).
• Strong understanding of ecommerce platforms, SEO, and digital marketing principles.
• Track record of successful CRO initiatives with measurable results.

Responsibilities

• Lead a team to optimise ecommerce performance through strategic onsite merchandising.
• Develop SEO strategies to improve rankings and organic traffic.
• Manage day-to-day merchandising for product relevance and discoverability.

Skills

Ecommerce platforms

SEO

Digital marketing

CRO

Data-driven decision making

Tools

SEMrush

Ahrefs

Google Analytics (GA4)

Shopify Plus

Job description

3 days ago Be among the first 25 applicants

Title: eCommerce Manager

Contract Type: Permanent – Full Time

Reports to: Head of Marketing & eCommerce

Direct Reports: eCommerce Executives

Location: Hybrid, Coventry

Purpose of the Role

Lead a small, high-performing team to optimise ecommerce performance through strategic onsite merchandising, content creation, and conversion rate optimisation (CRO). This hands-on role supports the Head of Marketing & eCommerce in achieving departmental and wider business goals, contributing directly to digital growth and innovation.

Responsibilities include enhancing SEO, improving the customer journey, driving CRO initiatives, and collaborating with cross-functional teams on product launches and commercial activities.

Key Accountabilities

(Across current and future brands within the Keswick business)

Team Leadership & Collaboration

• Build and lead a data-driven, commercially focused ecommerce team.
• Support departmental planning and strategic initiatives.
• Work closely with product and web development teams to deliver enhancements and new product launches.
  
  

SEO & Content Strategy

• Develop SEO strategies to improve rankings and organic traffic.
• Use tools (e.g., SEMrush, Ahrefs) for keyword research and content optimisation.
• Collaborate with marketing to create commercially relevant content.
• Stay up to date on SEO best practices and algorithm changes.
  
  

Onsite Merchandising & Campaigns

• Manage day-to-day merchandising for product relevance and discoverability.
• Ensure timely delivery of ecommerce campaigns aligned with objectives.
• Support new product and range launches online.
  
  

Conversion Rate Optimisation (CRO)

• Lead CRO initiatives focusing on UX, micro-interactions, and A/B testing.
• Collaborate with analysts to measure performance and ROI.
• Define and track KPIs to assess CRO success.
  
  

Product & UX Management

• Optimise ecommerce functions including navigation, search, filters, and taxonomy.
• Maintain accurate product data to enhance user experience and conversions.
  
  

Market & Customer Insights

• Conduct research to identify new product opportunities and market trends.
• Use insights to inform content, merchandising, and engagement strategies.
  
  

Analytics & Platform Management

• Use GA4 to monitor and report on ecommerce performance.
• Experience with Shopify Plus is highly desirable.
  
  

Skills & Experience Required

• Proven experience in a similar ecommerce or digital role (retail/multichannel preferred).
• Strong understanding of ecommerce platforms, SEO, and digital marketing principles.
• Proficient in SEO tools (e.g., SEMrush, Ahrefs) and Google Analytics (GA4).
• Track record of successful CRO initiatives with measurable results.
• Effective cross-functional collaborator.
• Commercially minded, data-driven, and continuously improvement-focused.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Sales and Business Development

• Industries

  Retail

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