Ecommerce Manager

The Fragrance Shop; Stretford; On-site; GBP 38,000 - 50,000; Full time

Job summary

A leading fragrance retailer seeks a data-driven Ecommerce Manager to oversee its website and app performance. You will manage a team while launching a new Shopify site, collaborating with cross-functional teams to enhance customer experience and drive sales. This key role promises career progression as the company expands its digital footprint.

Benefits

Free onsite gym

Generous staff discounts

Flexible work environment

Real career progression opportunities

Qualifications

• Strong E-commerce trading experience in a retail environment.
• Hands-on expertise with Shopify.
• People leadership experience.

Responsibilities

• Manage daily performance of the ecommerce site and app.
• Lead a team of two E-commerce Executives.
• Drive continuous improvement of the onsite customer journey.

Skills

E-commerce trading

Data analysis

Content management

Team leadership

Education

Bachelor's degree or equivalent experience

Tools

Shopify

GA4

Looker Studio

Job description

Join to apply for the Ecommerce Manager role at The Fragrance Shop

Join to apply for the Ecommerce Manager role at The Fragrance Shop

Get AI-powered advice on this job and more exclusive features.

Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. With over 220 stores nationwide and a fast-growing digital presence, we make luxury and mainstream fragrances accessible to all. As we enter a major phase of digital growth — including the launch of a brand-new Shopify site and international E-commerce expansion — we’re looking for a commercially sharp, data-driven E-commerce Manager to help shape the future of our online business.

Why You’ll Love Working Here

• Vibrant, modern HQ in Trafford Park with free parking and excellent transport links
• Free onsite gym — perfect for pre- or post-work workouts
• Generous staff discounts on a huge range of fragrances
• Collaborative and fast-paced culture with space to own and drive digital initiatives
• Real career progression and development within a growing E-commerce function

The Role

This is a high-impact role in our digital team, responsible for E-commerce trading, customer experience, and digital innovation. You’ll manage the day-to-day performance of our E-commerce site and app — while playing a key role in launching our new Shopify site and international E-commerce presence from a trading and merchandising perspective.

You’ll also manage a team of two E-commerce Executives and work closely with both internal teams and external brand suppliers — ensuring online campaigns, content, and product launches are delivered with commercial and operational excellence.

Key Responsibilities:

Website & Platform Management

• Manage the daily performance and trading of our ecommerce site
• Play a key role in launching the new Shopify platform — contributing to setup, structure, merchandising and onsite journey
• Oversee content updates, campaigns and promotional activity to support brand and sales goals
• Maintain accuracy of product data, pricing, and availability across the site
• Trading & Performance
• Own and execute the ecommerce trading calendar to deliver against KPIs — revenue, AOV, CVR, margin
• Use data tools (GA4, Shopify Analytics, Looker Studio) to make insight-led decisions
• Share brand and category performance reports with internal and external stakeholders
• Support the setup and execution of our international ecommerce rollout
• Manage app content, journeys and promotional execution
• Partner with CRM to drive app engagement, loyalty, and lifecycle value
• Monitor app analytics and implement features to improve retention and conversion
• Customer Experience & Innovation
• Drive continuous improvement of the onsite journey — optimising product presentation, navigation and storytelling
• Champion new fulfilment options and commercial innovations (e.g. same-day delivery, marketplaces)
• Ensure the ecommerce experience reflects The Fragrance Shop’s brand tone and customer expectations
• Cross-Functional Collaboration
• Buying & Merchandising: Align on assortment, pricing, stock availability and brand strategy
• Marketing & CRM: Work closely to activate campaigns, promotions, and content across all customer touchpoints
• Tech & Product: Brief and test onsite improvements; ensure smooth site functionality and performance
• Warehouse & Operations: Collaborate to plan for order volumes, fulfilment innovations, and seasonal peaks
• Brand Suppliers: Act as a key point of contact for brand partners — coordinating campaigns, content, and promotions on a daily basis

Leadership

• Manage and develop a team of two E-commerce Executives — offering coaching, direction, and hands-on support
• Lead team trading reviews and ensure alignment on performance targets and campaign execution
• Be a core stakeholder in E-commerce strategy — contributing ideas, testing new approaches, and helping set the long-term vision

What You’ll Bring

• Strong E-commerce trading experience — ideally in a retail or consumer product environment
• Hands-on expertise with Shopify — including site trading, content management, and contributing to builds or replatforming projects
• Commercial mindset with experience delivering results across AOV, CVR, margin, bounce rate, and revenue
• Data-literate and confident using tools like GA4, Looker Studio and Shopify Analytics
• Proven ability to work across teams and manage external partners or suppliers
• People leadership experience, with a desire to coach and develop team members
• Detail-oriented, highly organised, and thrives in a fast-paced, collaborative environment

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Retail

Referrals increase your chances of interviewing at The Fragrance Shop by 2x

Sign in to set job alerts for “Ecommerce Manager” roles.

Senior Vice President, POM Product Manager

Greater Manchester, England, United Kingdom 3 weeks ago

Manchester, England, United Kingdom 1 week ago

Manchester, England, United Kingdom 1 week ago

Manchester, England, United Kingdom 21 hours ago

Business Development Manager (Digital PR and SEO)

Manchester, England, United Kingdom 3 weeks ago

Digital and Marketing E-Commerce Manager

Key Account Manager - Strategic Enterprise Solutions

Manchester, England, United Kingdom 1 week ago

Sales and Marketing Manager Agriculture - Europe

Manchester, England, United Kingdom 1 month ago

Account Manager, Affiliate Marketing (German Fluency)

Manchester, England, United Kingdom 1 day ago

Manchester, England, United Kingdom 4 weeks ago

Greater Manchester, England, United Kingdom 5 days ago

Manchester, England, United Kingdom 1 week ago

Greater Manchester, England, United Kingdom 1 month ago

Manchester, England, United Kingdom 2 days ago

Manchester, England, United Kingdom 2 days ago

Manchester, England, United Kingdom 1 week ago

Rochdale, England, United Kingdom 2 weeks ago

Warrington, England, United Kingdom 2 weeks ago

Altrincham, England, United Kingdom 1 week ago

Content Marketing & Communications Manager

Manchester, England, United Kingdom 16 hours ago

Salford, England, United Kingdom 1 week ago

Manchester, England, United Kingdom 3 weeks ago

Salford, England, United Kingdom 1 week ago

Manchester Area, United Kingdom 21 minutes ago

North West, England, United Kingdom 1 week ago

Salford, England, United Kingdom 3 weeks ago

Digital and Performance Marketing Manager FTC

Manchester Area, United Kingdom 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.