Ecommerce Executive

Farrow & Ball; Wimborne Minster; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A luxury British lifestyle brand is looking for an Ecommerce Executive to manage its ecommerce platform and optimise website content. Located in Wimborne Minster, this full-time role includes collaborative responsibilities across various teams to ensure a high-quality digital presence. Ideal candidates will have experience in ecommerce, strong analytical skills, and attention to detail. Benefits include 25 days' annual leave, enhanced parental pay, and staff discounts on products.

Benefits

25 days’ annual leave

Enhanced Maternity and Paternity pay

Generous staff discount on products

Employee Assistance Programme with 24/7 support

Health Cash Plan

Company Sick Pay

Group Pension Scheme, matched by company

Life Assurance

Cycle to Work scheme

Season Ticket Loans for travel

Qualifications

• Experience in digital marketing.
• Familiarity with HTML/CSS is an advantage.
• Some experience with CMS platforms and product information systems would be beneficial.

Responsibilities

• Maintain and update website content, product listings, and assets.
• Monitor daily site performance and report findings.
• Assist in testing website improvements and customer journeys.

Skills

Experience working in an ecommerce or digital marketing role

Strong understanding of ecommerce platforms

Excellent attention to detail and organisational skills

Strong communication and stakeholder management skills

Basic understanding of SEO principles and digital merchandising

Tools

Google Analytics

Shopify

Magento

Salesforce Commerce Cloud

Job description

Farrow and Ball - Ecommerce Executive, Wimborne, Dorset (37.5 hours per week)

We are currently looking for an enthusiastic individual to join our Ecommerce team based at our Head office in Wimborne as an Ecommerce Executive. We are offering this position on a full-time basis, working from home and connecting with colleagues in Wimborne twice a week.

Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.

The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists.

The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.

As an Ecommerce Executive you will be responsible for maintaining our ecommerce platform, optimising on-site content, and supporting commercial performance across paint, wallpaper, and accessories.

Working closely with teams across Creative, Colour Consultancy, CX, Retail, Trade, and Marketing, the Ecommerce Executive helps ensure Farrow & Ball’s digital presence reflects the brand’s commitment to quality, design, and thoughtful detail.

What we expect from you as an Ecommerce Executive:

Key Responsibilities:

Website Management & Optimisation

• Maintain and update website content, product listings, landing pages, and assets to ensure accuracy, consistency, and brand alignment.
• Support the rollout of new site features, product launches, promotions, and seasonal campaigns.
• Conduct regular site audits to ensure functionality, accuracy, and consistency across desktop and mobile.

Ecommerce Trading & Performance

• Monitor daily site performance, traffic, sales, and key trading metrics, reporting findings to senior stakeholders.
• Support the planning and execution of promotional activity, ensuring accurate setup and smooth customer experience.
• Help maintain optimised category structures and product merchandising to improve discoverability and conversion.

Content & On-Site Execution

• Upload and manage product information, including descriptions, imagery, attributes, and SEO optimisations.
• Support the creation of digital assets by briefing creative teams and ensuring accurate implementation.

Customer Experience & Journey Improvements

• Assist in testing website improvements, checkout enhancements, and user flows.
• Collaborate with Customer Service to resolve e‑commerce related issues and identify recurring problems.

Reporting & Analytics

• Produce regular and ad-hoc performance reports covering KPIs such as traffic, conversion, AOV, revenue, and customer behaviour.
• Use insights to suggest improvements to site content, merchandising, and functionality.

Cross-Functional Collaboration

• Work closely with Marketing, CRM, Creative, Logistics and Product teams to support integrated campaigns and product launches.
• Coordinate with developers or platform partners to help troubleshoot bugs or implement enhancements.

Key Attributes:

• Experience working in an ecommerce or digital marketing role.
• Strong understanding of ecommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, etc.).
• Comfortable working with web analytics tools such as Google Analytics, Looker or equivalent.
• Excellent attention to detail and organisational skills.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Strong communication and stakeholder management skills.
• Basic understanding of SEO principles and digital merchandising.
• Some experience with CMS platforms and product information systems would be beneficial.
• Exposure or some understanding of UX/UI best practices and conversion rate optimisation would be desirable.
• Familiarity with HTML/CSS is an advantage.
• Experience in retail, lifestyle, interiors or D2C brands.

What You Can Expect From Us

• 25 days’ annual leave (increasing with length of service) plus bank holidays
• Annual salary reviews, based on individual performance
• Enhanced Maternity and Paternity pay
• Generous staff discount on F&B products
• Access to our retail discounts platform
• Employee Assistance Programme with 24/7 support
• Health Cash Plan
• Company Sick Pay
• Group Pension Scheme, matched by F&B
• Life Assurance
• Refer a Friend scheme
• Cycle to Work scheme
• Season Ticket Loans for travel

At Farrow & Ball, diversity, equity and inclusion (DE&I) is an integral part of who we are and how we do business. We believe diversity is the key to creativity. We’re committed to creating an environment where differences are valued, people are treated fairly and everyone is free to truly be themselves.

We welcome applications from everyone who wants to work with us, and particularly encourage people from diverse backgrounds to get in touch. We’re more than happy to offer reasonable adjustments or additional support during your application process, so simply let us know how we can help.