Ecommerce & Digital Manager

Northern Marketing Jobs; Buxton; On-site; GBP 40,000 - 65,000; Full time

Job summary

Northern Marketing Jobs in the United Kingdom is seeking an ambitious E-Commerce & Digital Manager to grow and maximise online sales channels. You will own the commercial performance of the own ecommerce platform, third-party retailers and marketplaces, and lead the migration of the current platform to Shopify.

Reporting to Commercial Director, you will work with Marketing and wider team to align ecommerce with commercial plans, develop pricing, promotions and content, and drive conversion, AOV

Qualifications

• Experience growing sales via ecommerce, digital trading and online retail.
• Comfortable with revenue, margin, forecasts and budgets.
• Ecommerce, paid media, email, social and analytics.
• Strong negotiation and partnership management.
• Analytical, data-driven decision maker.
• Organised and accountable with own plans and numbers.

Responsibilities

• Own online shop performance and development, including migrating to Shopify.
• Develop and deliver annual ecommerce trading plan aligned with commercial and marketing plans.
• Own online range, pricing, promotions, merchandising and customer experience.
• Grow conversion, AOV, repeat purchase and retention.
• Manage third‑party online retail and marketplace accounts with targets.
• Identify new ecommerce and digital sales opportunities.
• Develop paid media, email and social strategy to support growth.
• Own annual sales forecasts and budgets and track performance.

Skills

Ecommerce growth

Negotiation

Analytics

Planning & budgeting

Tools

Shopify

Paid media

Email marketing

Analytics tools

Job description

This is a business with massive career opportunity following significant investment two years ago and a change to ambitious new ownership. The business is in serious growth mode, with multiple taproom venues across the region, more in the pipeline, and a fast growing online shop.

They're looking for an ambitious, commercially minded E-Commerce & Digital Manager to grow and maximise some of their most important and exciting sales channels. You'll own the commercial performance of their own ecommerce platform, third-party online retailers and marketplaces, as well as prospecting new digital partners. Reporting to the Commercial Director, you'll work closely with the Marketing Manager, Social Media Executive and wider team to connect commercial, digital and brand activity.

The role

• Owning the performance and development of the online shop, including migrating the current platform to Shopify
• Developing and delivering an annual ecommerce trading plan aligned with commercial, marketing and NPD plans
• Owning online range, pricing, promotions, merchandising, content and customer experience
• Growing conversion, average order value, repeat purchase and customer retention
• Managing and growing key third-party online retail and marketplace accounts, including account plans, sales targets and profitability
• Identifying and developing new ecommerce and digital sales opportunities
• Managing commercial negotiations, tenders and trading agreements with retail partners
• Developing a paid media, email and social strategy that supports ecommerce growth and key trading moments
• Owning annual sales forecasts and budgets, tracking performance against revenue, margin, rate of sale, conversion, AOV and retention

The person we're looking for will have experience in:

• Growing sales through ecommerce, digital trading, and online retail
• Working comfortably with revenue, margin, forecasts, budgets and the commercial levers that drive growth
• Ecommerce, paid media, email, social and analytics
• Strong negotiation, confidently managing commercial conversations, tenders and partnerships
• Being analytical and rigorous, using data to make decisions and improve performance
• Being organised and accountable, comfortable owning your own plans and numbers
• Beer, drinks, FMCG, retail or another fast moving consumer environment is useful but not essential

Why apply

This is a small, hardworking team in a fast growing business with a truly great product. You'll have real influence over how ecommerce and digital contribute to the business's goals, backed by fresh investment and ambitious owners who want to build something bigger.