Ecommerce & Data Specialist

Tom's Trunks; Greater London; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Workplace Pension

Performance-based bonus

Staff Discounts

Job summary

Tom's Trunks is seeking an E-commerce Specialist to own our digital sales channels, focusing on website management and using data to improve the customer journey in line with our commercial strategy. You will join a fast-growing team and be a key player in online experiences.

Responsibilities include Shopify management, SEO, analytics across GA4 and Omnisend, AB testing, and delivering a weekly trading dashboard. E-commerce or fashion experience and sustainability passion are beneficial.

Qualifications

• 2+ years e-commerce and data experience
• Experience with SEO
• Excellent knowledge of Shopify (updates, themes, checkout)

Responsibilities

• Website management and brand consistency
• Shopify end-to-end: listings, pages, checkout, apps, DNS, theme edits
• Ensure product listings are accurate and on-brand
• Refresh homepage and reflect campaigns, launches and events
• Maintain ESG and sustainability pages, reflect latest data
• Manage product data (SKUs, product passports)
• Audit site for broken links and blockers
• Run AB tests on key pages and act on findings
• Coordinate with marketing/product for launches and updates
• Build a weekly trading dashboard across channels
• Analyse channel performance and present actionable findings
• Track CVR, AOV, CAC, repeat purchases, and email metrics
• Identify trends and flag issues early
• Use data to continuously improve website and channels
• SEO: technical/site structure and on-page optimization
• Track organic performance in GA4 weekly
• Collaborate with content to optimize new pages
• Email marketing support: optimise flows and interpret Omnisend data
• Provide data from paid channels to support performance
• Implement automations to improve customer journey
• Inventory data: SKU generation and master data alignment
• Monitor stock levels and flag risks
• Coordinate inbound stock with buyers/3PL
• Ensure regional product standards and compliance
• Manage returns partner and issue escalation

Skills

Google Analytics

Data Analytics

Email Marketing platforms

Agentic AI tools

Attention to detail

Communication skills

Independent work

Tools

Shopify

Gorgias

Adobe CC

Job description

The Position

The E-commerce Specialist will be responsible for our digital sales channels. We are looking for an individual with a proven track record whose primary focus will be managing the website and using data to implement improvements that enhance the website journey and customer experiences, in alignment with our commercial strategy and goals. The successful candidate will join a fast-paced, growing company and be a key member of the team.

Responsibilities

• Website management and brand consistency
• Responsible for the Shopify website end-to-end: listings, pages, checkout, apps, DNS, theme edits.
• Ensure every product listing is accurate, fully optimised, and visually on-brand.
• Continuously refresh the website design layout and homepage to reflect current campaigns, product launches and events. The site should always feel live and current.
• Keep all ESG, sustainability, and charity pages accurate and up to date; this is a brand priority and must reflect our latest data and commitments.
• Manage Digital Product Passports and ensure all product data is correct and well-presented.
• Audit the website on a daily basis for broken links, outdated content, and conversion blockers.
• Run AB tests on key pages, product pages, homepage, checkout and act on findings.
• Liaise with the marketing & product team to ensure the website is ready for launches & updates.
• Data and analytics
• Responsible for all ecom and marketing channel data Shopify, Klaviyo/Omnisend, Google Analytics 4, Meta, TikTok and bring it together into one coherent weekly picture.
• Build and maintain a weekly trading dashboard that gives the team a clear view of performance across all channels without anyone having to ask for it.
• Analyse acquisition channel performance where customers are coming from, what’s converting, what’s not and present findings with clear recommendations and actions.
• Track and report on conversion rate, AOV, CAC, repeat purchase rate, and email performance as standard weekly metrics.
• Proactively identify trends and anomalies: Is a product selling out? A channel underperforming? a campaign spike? Flag them with solutions before they become problems.
• Use data to drive continuous improvement on the website and across digital channels, not just to report what happened.

Search Engine Optimisation (SEO)

• Responsible for SEO as part of the ecom plan.
• Technical SEO, on-page optimisation, and content structure.
• Ensure all product listings and key pages are optimised for search visibility.
• Track organic performance in GA4 and report on it weekly.
• Work with the content team to identify SEO opportunities and ensure new content is optimised before it goes live.

Email and performance marketing support

• Support the conversion side of email marketing: analyse Omnisend (Email Marketing Platform) performance, identify underperforming flows, and fix them.
• Pull and interpret data from paid channels (Meta, TikTok) to support the performance marketing function, you are not running the ads, but you own the data that informs if they’re working.
• Implement automations and integrations that reduce manual work and improve the customer journey.

Logistics and inventory data

• Oversee SKU generation and master data management; everything on the website should match what’s in Shopify and at the 3PL.
• Monitor stock levels and flag risks to the relevant team before they affect the website or trading plan.
• Liaise with the buyer and 3PL to ensure inbound stock is reflected accurately and on time.
• Responsible for researching product standards for the regions we are trading in.
• Ensuring compliance in the regions we are trading in: Customs, VAT, Duty, Product safety and Packaging Safety.
• Responsible for managing our returns partner and escalating any issues to the provider.

Essential Criteria Required:

• 2+ years e-commerce and data experience role
• Experience with SEO
• Excellent knowledge of Shopify (Updating listings, theme edits, apps, checkout configuration)

Key Skills

• Experience in: Google Suite, Shopify, Gorgias, Adobe CC and Email Marketing platforms.
• Experience using Agentic AI tools (Claude or similar) to improve workflows and outputs
• Attention to detail, accuracy.
• Excellent written and verbal communication skills.
• Excellent Data Analytics skills.
• Highly motivated and strategic mindset.
• Ability to problem solve and work independently.
• Ability to work under pressure and meet deadlines.
• Experience with import and export.
• Retail & fashion or lifestyle brand knowledge is desirable.
• Eye for design and brand consistency.
• Experience working in a small, fast-moving team where you own your function end to end.
• Uphold Company Values and have a genuine passion for creating a great quality product whilst reducing our impact on the environment.

Instagram:

https://www.instagram.com/tomstrunks/

Company Profile

Tom founded Tom's Trunks in 2014 with a mission to create the world's most comfy loungewear, whilst looking after the environment and those that inhabit it. Now, with an established core customer base and a strong following, it is an exciting time to join the brand, which is positioning itself for the next stage of accelerated growth, expanding into international markets.

Benefits:

• Workplace Pension
• Performance-based bonus structure.
• Staff Discounts