Ecommerce Assistant/Executive

Embassy London Footwear; Greater London; Remote; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic and innovative footwear brand as an Ecommerce Executive, where creativity meets data-driven strategies. This role offers the chance to manage the Shopify website, optimize digital marketing efforts, and engage in exciting projects that influence the brand's digital roadmap. With a focus on enhancing the customer journey and maximizing sales through insightful data analysis, you will work closely with a passionate team and gain exposure to senior management. This is a fantastic opportunity for a recent graduate or someone with limited experience looking to make their mark in the ecommerce landscape.

Qualifications

• Educated to degree level in a business, numerical or analytical discipline.
• Highly analytical, numerate and data driven with attention to detail.
• Previous experience in e-commerce, preferably in fashion or retail.

Responsibilities

• Maintain all aspects of the Shopify website including navigation and attributes.
• Monitor KPIs using Google Analytics and make recommendations for improvement.
• Support SEO strategy and optimize email marketing performance.

Skills

Ecommerce Management

Data Analysis

Google Analytics

Shopify

SEO

Excel

Klaviyo

Education

Degree in Business or Analytical Discipline

Tools

Shopify

Google Analytics

Klaviyo

Excel

Job description

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With a strong heritage rooted in London’s vibrant fashion scene, Embassy London is a bold and creative premium footwear and accessories brand renowned for its unique designs and passion for innovation. From the beginning, our mission has been clear: to create bright & bold updates to classic footwear styles for those individuals who want to live life on their own terms.

We have an exciting opportunity for a highly data-driven Ecommerce Executive with a broad skillset to join our small passionate and close-knit team. Reporting into the Digital Director you will be responsible for all aspects of the Shopify website, trading, conversion, UX/UI and performance digital marketing. The role is predominantly remote with occasional working in our Dartford office. This is an exceptional opportunity with clear progression and the chance to influence the Digital roadmap and exposure to the senior management team at an early stage.This role would suit either a recent graduate from an analytical discipline or someone with under two years of Ecommerce experience.

The Role

Website Management & Development

• Maintain all aspects of our Shopify website including categorisation, navigation, attributes and landing pages
• Ensuring customer journey is seamless from visit to checkout to transactional emails to fulfilment to returns
• Seasonal collection and markdown launches including image and data collation and upload to website
• Assist or be the key contact for ecommerce in wider business projects, initiatives and process improvements

Trading & CRO

• Using Google Analytics, Shopify and other systems to monitor KPI’s and make recommendations for improvement
• Visual Merchandise PLPs to maximise sales based on best sellers, cover, newness and sizing availability
• In depth weekly, monthly and adhoc reporting as required and actively contribute in team meetings
• Work as an internal champion of website data and analysis regularly communicating insights with all departments to help shape website content, marketing calendar, range planning and the overall strategy of the brand
• Maintain and optimise our international Ecommerce sites and support with our four London retail stores

Digital Marketing

• Be a key contact for the Digital Marketing agency with regards to paid social, paid search, shopping and display
• Monitor all performance marketing KPIs including impressions, CTR, CPA, spends, ROAS and brand protection
• Support with all aspects of SEO strategy, management and administration
• Working alongside Marketing department, optimise, schedule and analyse newsletter performance
• Become a super user of our Email marketing and CRM platform Klaviyo
• Regular site, listing, landing page and competitor reviews to ensure they are optimised for conversion

Skills & Experience

• Educated to degree level in a business, numerical or analytical discipline
• Highly analytical, numerate and data driven with a high level of attention to detail
• Some previous experience in e-commerce, preferably within fashion, footwear, or premium retail advantageous, but would also suit recent graduates with a relevant analytical degree
• Excel or Google Sheets knowledge is essential
• Shopify experience is highly advantageous
• Experience of Google Analytics, Klaviyo, HTML coding and SEO an advantage but not essential
• Organised self-starter with the ability and desire to work well within a small growing team
• A can-do attitude with a strong work ethic and willing to go the extra mile

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Retail

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