Head of Marketing

Hovia; Liverpool; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Hovia is seeking a Head of Marketing to lead their marketing strategy and execution. This role involves collaboration with the leadership team and managing a creative marketing team to drive growth and enhance brand visibility. The ideal candidate will have extensive experience in digital marketing and a strong track record of performance improvement.

Benefits

30 days annual leave plus bank holidays

Flexible working hours

Hybrid working

Free onsite parking

Employee assistance programme

Cycle to work scheme

£500 free wallpaper allowance

Qualifications

• 6+ years' experience in marketing, ideally with at least 2 years in a leadership role.
• Strong digital marketing expertise with a proven ability to scale customer acquisition.

Responsibilities

• Lead and deliver Hovia’s marketing strategy.
• Build and optimise campaigns across key digital channels.
• Collaborate with leadership on business strategy.

Skills

Digital Marketing

Project Management

Analytical Thinking

Creative Thinking

Job description

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Direct message the job poster from Hovia

Location: Baltic Triangle, Liverpool (Hybrid working, 2 days in office)

Reports to: Managing Director, Richard Wilde

Direct reports: Paid Media Specialist, Lead UX/UI Designer, Brand Marketing Manager (Social

& Influencer Exec + Marketing Exec report into this role).

About the role

As Head of Marketing, you’ll take ownership of the full marketing lifecycle - from acquisition to

conversion and retention. You’ll develop and execute strategies that drive growth, enhance our

brand, and ensure we stand out in a competitive market. Collaborating closely with the leadership team, you’ll play a key role in shaping our future direction while leading an ambitious,

creative, and supportive marketing team.

While strategy is crucial, this role is also hands-on. We’re looking for someone who’s ready to roll

up their sleeves and work alongside the team to make things happen and deliver our ambitious

plan.

About Hovia

At Hovia, we’re passionate about inspiring and empowering people to create spaces they love.

Our modern, sustainable wallpapers are designed to spark creativity and transform interiors

around the world.

Now entering an exciting post-acquisition growth phase, we’re scaling globally as part of the

Gimmersta Wallpaper Group. Our ambition is to develop Hovia into a leading name in the

wallpaper industry - combining bold design, sustainability, and smart digital marketing.

This is a unique opportunity to join a creative, fast-paced, and entrepreneurial team. As Head of

Marketing, you’ll play a pivotal role in shaping the brand, scaling performance across the full funnel, and leading market expansion into new regions - all while working alongside talented,

driven people who care about great design and meaningful impact.

What you’ll be doing:

• Lead, communicate and deliver Hovia’s marketing strategy.
• Translate strategic priorities into initiatives, KPIs and plans with clear ownership.
• Collaborate with the leadership team on wider business strategy and represent marketing at senior level.
• Line manage and coach marketing team members.
• Foster a collaborative, high-performing team culture with shared accountability.

Take ownership of end-to-end marketing execution with a focus on digital

performance, testing, and scalable growth.

• Build and optimise campaigns that drive visibility, traffic, and acquisition across key digital channels (SEO, PPC, Paid Social, Content).
• Use data to uncover opportunities, run experiments, and iterate toward performance improvements in CAC, ROAS, CVR and repurchase rate.
• Identify performance bottlenecks and work with the team to improve CRO, retargeting, landing pages, and email automations.
• Guide the team in creating and deploying brand content that performs - combining storytelling with sharp creative that converts. Collaborate with Brand
• Marketing Manager to help direct social, influencer partnerships, digital PR efforts to achieve results.
• Support retention and loyalty through data-led lifecycle marketing, email flows, and community engagement.
• Balance creativity with commercial thinking - constantly testing, learning, and scaling what works.
• Own key parts of execution; especially in strategic planning, solving challenges, leading key initiatives.
• Build reports and monitor performance.
• Adopt a test & learn approach to scale growth and optimise channels. Continually identify opportunities for testing and improvement.

Cross-functional collaboration & external relationships:

• Work with the Design, Creative and Sales teams to grow the Hovia brand.
• Liaise with Group-level teams (e.g. Tech, CS, Finance, Head of Marketing at other brands in group) where needed.
• Manage external SEO agency.

What we’re looking for:

• 6+ years' experience in marketing, ideally with at least 2 years in a leadership role. A strong track record of driving growth in fast-paced environments.
• Strong digital marketing expertise with a proven ability to scale customer acquisition and drive measurable growth across performance channels.
• Clear understanding of how to balance brand and performance - able to direct high-quality creative content that drives engagement, conversion, and long-term brand value.
• Proven experience of owning a marketing strategy; delegating to team members and rolling up your sleeves to get hands on where needed.
• Strong understanding of performance marketing, content strategy, and customer lifecycle marketing.
• Commercial mindset with experience working to revenue targets and KPIs.
• Experience managing and developing teams across a mix of marketing disciplines.
• Highly organised with strong project and stakeholder management skills.
• Analytical thinker who uses data to make decisions and improve performance.
• Data-led with an experimental approach to driving scalable growth.
• Creative eye for brand quality and customer experience.
• Strong communicator; you’re organised, articulate, and able to manage budgets, projects, and stakeholder expectations effectively.

• 30 days annual leave plus bank holidays, plus option to carry over and purchase additional holidays

• Flexible working hours - 8am - 10am start time, 4pm - 6pm finish time

• Hybrid working - 2 office days per week, with one being a set team day each Wednesday

• Free onsite parking for when you are in the office

• Employee assistance programme

• Cycle to work scheme

• £500 free wallpaper allowance.

At Hovia, we’re all about being inspiring, empowering, and authentic. We care about creativity,

sustainability, and making great design accessible to everyone. If you’re ready to bring your skills

to a team that values collaboration and innovation, we’d love to hear from you!

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Printing Services

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