Head of Marketing - Payments

JR United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a fast-growing payment scale-up that has just secured a significant investment! This innovative firm is looking for a marketing leader to build and mentor a high-performing team, define a holistic marketing strategy, and drive demand generation campaigns. With a focus on fintech and payments, you will own the brand narrative and lead PR strategies to elevate the company's market presence. If you have a strong background in B2B marketing and a passion for driving growth in a dynamic environment, this is the perfect opportunity for you to make a significant impact.

Qualifications

• 7+ years in B2B marketing with a track record in fintech/payments.
• Strong across the full marketing mix including brand and demand generation.

Responsibilities

• Build and mentor a high-performing marketing team fostering innovation.
• Drive full-funnel demand gen and ABM campaigns to attract high-value leads.

Skills

B2B Marketing

Digital Marketing

Demand Generation

Brand Strategy

Data Analysis

Job description

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Currently partnered with a fast growing payment scale up who have just received a £4m injection of cash!

The business offer various payment solution - Payment Gateway, Open Banking Payments, Direct Debit, Real-time payments.

Key verticals include - Financial Services, Ecommerce, and Ticketing.

Clients include - Rangers FC, Flutterwave, Verto, Oakbrook and many others.

The Role:

Lead & Inspire

• Build and mentor a high-performing marketing team, fostering a culture of innovation, creativity, and accountability.
• Define and deliver a holistic marketing strategy that connects brand and performance to business outcomes.
• Set clear KPIs, own the marketing budget, and use data to continually optimise for impact.

Demand Generation

• Drive full-funnel demand gen and ABM campaigns incorporating across digital, content, ABM, events, and paid media to attract, convert, and nurture high-value leads.
• Align closely with Sales and Product to ensure marketing directly supports pipeline growth

Brand & Positioning

• Own our brand narrative — ensuring consistent, compelling messaging across every touchpoint.
• Lead our PR and comms strategy, including thought leadership and media presence, to elevate the brand in the market.

Insights & Innovation

• Stay ahead of fintech and payments trends, using insight to inform strategy and keep them at the forefront of innovation.

Requirements:

• 7+ years in B2B marketing with a track record of driving growth in fintech/payments
• Proven experience leading digital-first, product-led marketing strategies.
• Strong across the full marketing mix: brand, demand gen, content, product marketing, PR, events, and partnerships.
• Data-savvy and ROI-focused, with a bias toward action and outcomes.

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Created on 08/05/2025 by JR United Kingdom