CRM Technology Lead

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative financial services company is seeking a CRM Technology Lead to enhance their CRM operations. This role involves owning the tech stack, leading the CRM tech roadmap, and collaborating with cross-functional teams to ensure efficient campaign execution. The ideal candidate will have a strategic mindset, a deep understanding of CRM integrations, and strong analytical skills. Join a diverse and inclusive team dedicated to building fair and accessible financial services globally, where your contributions will drive significant impact in a fast-paced environment.

Qualifications

• 6+ years of experience with CRM or MarTech platform integrations.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Hands-on experience with APIs and CRM coding languages.

Responsibilities

• Own and maintain the CRM tech stack, ensuring seamless integrations.
• Lead the CRM tech roadmap and manage solutions and implementation timelines.
• Troubleshoot CRM systems to ensure uninterrupted access for the CRM team.

Skills

CRM Integration

Project Management

Analytical Skills

Communication Skills

API Management

Problem-Solving

Tools

Braze

Salesforce

SQL

HTML

CSS

MJML

Job description

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At Wise, we're on a mission to build the best way to move and manage money internationally. We're making financial services more fair, accessible, and affordable for people and businesses worldwide.

As we continue to grow, we're looking for a CRM Technology Lead to own our tech stack (systems, tools, integrations) that powers our best-in-class CRM engine. You’ll play a key role in helping us scale our CRM operations, improve customer engagement, and unlock new levels of efficiency and personalisation.

This role is perfect for someone who thrives at the intersection of marketing, data, and technology — a strategic thinker who can deeply understand our tech stack, manage cross-functional projects, and ensure our CRM platform is scalable, integrated, and ready for our future growth.

Your Mission:

• Own, develop and maintain the CRM tech stack – including platforms like Braze, internal platforms and integrations, and any supporting tools.
• Lead the CRM tech roadmap – from identifying needs to prioritising upgrades, evaluating new vendors, and managing solutions and implementation timelines.
• Partner with engineering, data, product and marketing teams to ensure seamless integrations, data quality, and campaign execution capabilities.
• Act as the technical point of contact within CRM – helping marketers understand tooling constraints or opportunities and turning business needs into scalable solutions.
• Improve CRM operations through automation, smarter tooling, better reporting infrastructure, and more efficient processes.
• Ensure compliance with data governance, privacy and regulatory standards in partnership with our legal and data teams.
• Troubleshoot CRM systems and integrations to ensure uninterrupted access for the CRM team and flawless campaign execution.
• Lead 1x Technical CRM Manager and develop the team based on future CRM and business needs.

Job Description

At Wise, we're on a mission to build the best way to move and manage money internationally. We're making financial services more fair, accessible, and affordable for people and businesses worldwide.

As we continue to grow, we're looking for a CRM Technology Lead to own our tech stack (systems, tools, integrations) that powers our best-in-class CRM engine. You’ll play a key role in helping us scale our CRM operations, improve customer engagement, and unlock new levels of efficiency and personalisation.

This role is perfect for someone who thrives at the intersection of marketing, data, and technology — a strategic thinker who can deeply understand our tech stack, manage cross-functional projects, and ensure our CRM platform is scalable, integrated, and ready for our future growth.

Your Mission:

• Own, develop and maintain the CRM tech stack – including platforms like Braze, internal platforms and integrations, and any supporting tools.
• Lead the CRM tech roadmap – from identifying needs to prioritising upgrades, evaluating new vendors, and managing solutions and implementation timelines.
• Partner with engineering, data, product and marketing teams to ensure seamless integrations, data quality, and campaign execution capabilities.
• Act as the technical point of contact within CRM – helping marketers understand tooling constraints or opportunities and turning business needs into scalable solutions.
• Improve CRM operations through automation, smarter tooling, better reporting infrastructure, and more efficient processes.
• Ensure compliance with data governance, privacy and regulatory standards in partnership with our legal and data teams.
• Troubleshoot CRM systems and integrations to ensure uninterrupted access for the CRM team and flawless campaign execution.
• Lead 1x Technical CRM Manager and develop the team based on future CRM and business needs.

Qualifications

• 6+ years of proven track record with CRM or MarTech platforms integrations (Braze, Iterable, Salesforce, Snowflake, Stripo, MovableInk etc.).
• Strategic mindset with proven ability to define and deliver technical roadmaps in a fast-paced, stakeholder-heavy environment.
• Deep understanding of data flows, APIs, events, and integrations, even if you’re not the one writing the code
• Experience managing projects that require coordination across marketing, engineering, data, and product
• Strong analytical and problem-solving skills with a data-driven mindset.
• Great communication skills – you can explain tech trade-offs to non-tech folks and vice versa
• Hands-on experience with APIs, CRM coding languages (CSS, HTML, MJML, Liquid) and SQL

Desirable:

• Experience in fast-growing, product-driven Fintech / Financial Services companies
• Background in lifecycle marketing or product management.
• Familiarity with AI-driven CRM technologies for customer segmentation, predictive analytics, ML modelling for customer insights and personalisation etc.

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visitWise.Jobs.

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