Head of Marketing, Northern European Distributor Markets

General Mills - Europe/Australasia; Uxbridge; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Marketing to lead their brand strategy across Northern Europe. This role involves collaborating with cross-functional teams to execute impactful marketing campaigns for beloved brands. The ideal candidate will have over a decade of experience, demonstrating strong leadership and a deep understanding of the product lifecycle. With a focus on driving growth and innovation, this position offers the opportunity to shape the future of iconic food brands in a collaborative and flexible work environment. Join a company that values creativity and results, and make a significant impact on the market.

Benefits

Flexible Work Hours

Health & Dental Insurance

Employee Assistance Program

Enhanced Pension Contributions

Subsidised Canteen

Volunteering Days

Free Headspace Account

Bonus Scheme

Qualifications

• 10+ years of experience in impactful marketing campaigns.
• Strong experience in managing NPD launches and marketing plans.
• Proven history of successfully managing and mentoring teams.

Responsibilities

• Lead annual brand planning and market growth opportunities.
• Manage marketing budgets and execute brand plans.
• Drive Geo Expansion and oversee marketing team.

Skills

Marketing Strategy

Brand Management

Cross-Functional Collaboration

Media Budget Management

E-commerce

Leadership

NPD Management

Education

Bachelor's Degree in Marketing or Business

MBA

Tools

Marketing Analytics Tools

Media Planning Software

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What your role is

The Head of Marketing, NEDM - Old El Paso and Nature Valley Brand connector will be responsible for leading the marketing team across brands and markets in NEDM, with Germany, Nordics, CHAT and BENELUX as markets. This individual will be responsible for developing and executing Marketing plans across the General Mills portfolio in Northern European distributor markets, managing the total media and marketing budgets and driving marketing campaigns and activations across the region.

They would need to partner effectively with internal and external stakeholders amongst the cross-functional team, including Sales, Trade Marketing, Supply Chain and Finance, as well as engage effectively with our distributors and their teams in each market to ensure marketing launches and plans are executed effectively. They would also need to engage with the regional and global teams cross-functionally across brands (representing Global Emerging Markets as the Snack Brand Connector) as well as Media, PR and other Brand Experience agencies.

Key Responsibilities

• Lead the annual brand planning process to determine focus brands and key plan makers by brand and country. Lead the market scan for growth opportunities amongst existing operations (market share winning in an operating market) or consumer opportunities to drive Geo Expansion.
• Development and execution of annual brand plans, including securing strong 4Ps sufficiency to deliver commercial targets. Manage and allocate the marketing budgets for NEDM efficiently.
• Define NPDs and champion Launch to Win process. Work closely with the Brand Development Team (and other Brand Connectors) to secure NPD and Core plan sufficiency, including chartering projects when necessary.
• Work closely with the cross-functional team and Distributors partners to deliver annual targets, launch and execute with success across markets.
• Present plans and monthly updates, and analysis of performance/ROI to the Regional Leadership Team.
• Drive F26/F27 Accelerators - build Häagen-Dazs in the Nordics, Snacks in Benelux and Switzerland, including the deployment of freezers, recommending, managing and tracking incremental investments and training and working closely with new distributors.
• Brand Connector: be the SPOC between Brand Development Teams (Snacks and Old El Paso) and Global Emerging Markets clusters, by attending Brand Develoment Teams forums and representing the Global Emerging Markets cluster.
• Lead Geo Expansion efforts (driving market prioritisation and supporting clusters defining best Brand Plans: portfolio, pricing, promotional, in-store, shopper).
• Lead a team of 4 marketeers and one Packaging Coordinator to ensure the delivery of Marketing plans across markets are developed and executed efficiently. Manage portfolio and innovation, pricing and promotional strategies and develop efficient Brand Activation media strategies by brand, partnering with the media agencies.

What you will bring to the team

A dynamic and results-oriented individual with 10+ years of experience driving impactful marketing campaigns. Experience collaborating with distributors is a significant plus. You possess a sharp commercial acumen and a deep understanding of the entire product lifecycle, demonstrated by your strong experience in managing NPD launches and crafting compelling marketing and activation plans.

This role demands exceptional leadership skills; you will have a proven history of successfully managing and mentoring teams. You are adept at managing media budgets, developing strategic media plans, and working collaboratively with agency partners. Experience in e-commerce is highly valued. Your approach is analytical and ROI-driven, ensuring all marketing investments deliver measurable results.

Finally, you excel at cross-cultural collaboration, possessing strong communication and presentation skills to effectively convey complex information to diverse audiences.

What’s in it for you?

Work with Heart - offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus -Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together.Because becoming the undisputed leader in food means surroundingourselves with peoplewho are hungry for what’s next.

What your role is

The Head of Marketing, NEDM - Old El Paso and Nature Valley Brand connector will be responsible for leading the marketing team across brands and markets in NEDM, with Germany, Nordics, CHAT and BENELUX as markets. This individual will be responsible for developing and executing Marketing plans across the General Mills portfolio in Northern European distributor markets, managing the total media and marketing budgets and driving marketing campaigns and activations across the region.

They would need to partner effectively with internal and external stakeholders amongst the cross-functional team, including Sales, Trade Marketing, Supply Chain and Finance, as well as engage effectively with our distributors and their teams in each market to ensure marketing launches and plans are executed effectively. They would also need to engage with the regional and global teams cross-functionally across brands (representing Global Emerging Markets as the Snack Brand Connector) as well as Media, PR and other Brand Experience agencies.

Key Responsibilities

• Lead the annual brand planning process to determine focus brands and key plan makers by brand and country. Lead the market scan for growth opportunities amongst existing operations (market share winning in an operating market) or consumer opportunities to drive Geo Expansion.
• Development and execution of annual brand plans, including securing strong 4Ps sufficiency to deliver commercial targets. Manage and allocate the marketing budgets for NEDM efficiently.
• Define NPDs and champion Launch to Win process. Work closely with the Brand Development Team (and other Brand Connectors) to secure NPD and Core plan sufficiency, including chartering projects when necessary.
• Work closely with the cross-functional team and Distributors partners to deliver annual targets, launch and execute with success across markets.
• Present plans and monthly updates, and analysis of performance/ROI to the Regional Leadership Team.
• Drive F26/F27 Accelerators - build Häagen-Dazs in the Nordics, Snacks in Benelux and Switzerland, including the deployment of freezers, recommending, managing and tracking incremental investments and training and working closely with new distributors.
• Brand Connector: be the SPOC between Brand Development Teams (Snacks and Old El Paso) and Global Emerging Markets clusters, by attending Brand Develoment Teams forums and representing the Global Emerging Markets cluster.
• Lead Geo Expansion efforts (driving market prioritisation and supporting clusters defining best Brand Plans: portfolio, pricing, promotional, in-store, shopper).
• Lead a team of 4 marketeers and one Packaging Coordinator to ensure the delivery of Marketing plans across markets are developed and executed efficiently. Manage portfolio and innovation, pricing and promotional strategies and develop efficient Brand Activation media strategies by brand, partnering with the media agencies.

What you will bring to the team

A dynamic and results-oriented individual with 10+ years of experience driving impactful marketing campaigns. Experience collaborating with distributors is a significant plus. You possess a sharp commercial acumen and a deep understanding of the entire product lifecycle, demonstrated by your strong experience in managing NPD launches and crafting compelling marketing and activation plans.

This role demands exceptional leadership skills; you will have a proven history of successfully managing and mentoring teams. You are adept at managing media budgets, developing strategic media plans, and working collaboratively with agency partners. Experience in e-commerce is highly valued. Your approach is analytical and ROI-driven, ensuring all marketing investments deliver measurable results.

Finally, you excel at cross-cultural collaboration, possessing strong communication and presentation skills to effectively convey complex information to diverse audiences.

What’s in it for you?

Work with Heart - offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus -Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...