Customer Marketing Manager Northern Europe & Nordics

William Grant & Sons; Richmond; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Customer Marketing Manager to elevate their commercial planning and activation efforts across Northern Europe and the Nordics. This role, based in Richmond, will involve collaborating with motivated internal and distributor teams to drive growth for a premium spirits portfolio. The ideal candidate will have a proven ability to lead complex activities and a passion for brand activation. Join a forward-thinking company that values diversity and provides a supportive environment for personal development and flexible working arrangements.

Benefits

Competitive salary and benefits

Generous holiday entitlement

Private Healthcare

Defined contribution pension plan

Employee Assistance Programme

Life Assurance cover

Product allocation

Cycle to Work scheme

Charitable activities claim

Learning resources

Qualifications

• Proven track record in leading complex activities across multiple channels.
• Ability to develop aligned activity calendars for brand growth.

Responsibilities

• Lead planning and execution of growth drivers across all channels.
• Collaborate with Distributors to create relevant growth drivers.

Skills

Commercial Planning

Cross-Functional Collaboration

Market Insights Analysis

Brand Activation

Attention to Detail

Job description

We are now hiring a Customer Marketing Manager to join our regional team in Northern Europe and the Nordics, to take our commercial planning and activation to the next level. Based in Richmond, you will work with motivated internal and distributor teams across 9 markets. You will be responsible for planning and executing the commercial growth drivers in collaboration with Distributors, establishing the next phase of growth for our premium and luxury spirits portfolio.

What We Can Offer You

• Competitive salary and benefits promoting financial wellbeing, including participation in a bonus plan.
• Generous holiday entitlement with options to buy or sell holiday days.
• Private Healthcare and Doctor@Hand (remote GP service).
• Defined contribution pension plan with company contributions based on employee contributions, which can be made via salary sacrifice.
• Employee Assistance Programme offering support on medical, financial, legal, and personal matters.
• Life Assurance cover of eight times your annual basic salary.
• Product allocation to enjoy our brands.
• Cycle to Work scheme for hiring bikes at a reduced cost.
• Opportunity to claim up to £1,000 annually for charitable activities.
• Learning resources to support personal development.

Main Responsibilities

1. Lead planning and execution of growth drivers across all channels and customers, developing an annual activity calendar to accelerate brand growth.
2. Develop aligned activity calendars, including assets, brand events, and activations across physical and digital channels, ensuring omnichannel integration.
3. Collaborate with Distributors and cross-functional teams to identify market, shopper, customer, and consumer insights, creating relevant growth drivers and activation targets.
4. Evaluate the impact of growth drivers to identify effective strategies and foster continuous performance improvement.

Our Ideal Candidate

You are a unique individual who draws inspiration from the diversity of the markets in the region and brings passion and drive to our team. You have a proven track record of leading complex activities across multiple channels through cross-functional collaboration. You combine a proactive approach with meticulous attention to detail.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons is a place where Rare Characters thrive. We value each employee for their unique skills, experience, and perspectives. Our vision is to be a home where rare characters flourish, fostering diversity and inclusion aligned with our purpose and values. We aim to create an environment where everyone can be their best and fully authentic at work.

Our Agile Working Philosophy

We believe in "Having your best work day every day," built on trust, flexibility, and positive working experiences. We are open to discussing flexible working arrangements during recruitment.

Inclusive Recruitment Process

Diversity & Inclusion are central to our approach. We are committed to an inclusive recruitment process to ensure equal opportunities for all candidates.