Marketing Manager

PayPoint plc; Digswell; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the payments sector is seeking a Payments and Banking Marketing Manager to execute marketing activities for corporate clients. The role involves managing campaigns, collaborating with various teams, and driving leads and revenue. The ideal candidate will have over 5 years of B2B marketing experience and a proven track record in managing multiple projects across various channels.

Qualifications

• 5+ years of experience in marketing.
• Experience in developing and executing marketing campaigns across digital, social, and print channels.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Support creation and execution of marketing plans for corporate clients.
• Manage marketing campaigns, including planning, execution, and evaluation.
• Track and analyze marketing data to measure effectiveness.

Skills

Communication

Project Management

Digital Marketing

B2B Marketing

Education

Degree or recognized marketing qualification

Tools

Salesforce

MailChimp

Umbraco

Job description

Posted 1 day ago

Full Job Description

Role Overview

Reporting to the CMO, the Payments and Banking Marketing Manager is responsible for executing marketing activities for PayPoint to corporate clients, driving leads and revenue for the business.

The ideal candidate will have experience in a B2B marketing role developing and executing marketing campaigns across a variety of channels and the ability to manage multiple projects simultaneously.

Responsibilities:

1. Support creation and lead execution of the company’s marketing & PR plan for corporate clients that positions PayPoint Group brands as strategic partners for providing omnichannel payments solutions and platforms
2. Work closely with the business heads for the Payments & Banking division, developing and executing marketing plans that support the strategic and operational plans for each division as well as holistically, driving sales and adoption via multiple channels
3. Manage marketing campaigns, including planning, execution, and evaluation, working with the wider Marketing team to deliver them
4. Work with the CRM team (via Salesforce and other MI) to track and record leads and sales, brand awareness and perception, and to make proactive recommendations for sources of additional growth
5. Support development and management of the PayPoint websites and content, working closely with the Creative, Digital, and UX teams
6. Create and produce pitch, tender, and bid documents and presentations that are clear, concise, persuasive, and tailored to the specific client or opportunity
7. Attend industry events and promote PayPoint services to potential clients and partners
8. Track and analyze marketing data to measure the effectiveness of marketing campaigns
9. Own brand expression, ensuring brands are expressed consistently internally across all touchpoints
10. Support execution of PR strategy with day-to-day ownership of overall PR and communications for the corporate audience
11. Understand and adhere to Data Protection legislation and guidelines, ensuring all marketing communications comply with relevant legal requirements
12. Work alongside relevant business partners and the Finance team to ensure correct tracking and accountability across all marketing budgets

Candidate profile

• 5+ years of experience in marketing
• Positive, self-starter attitude and desire to learn
• Experience in developing and executing marketing campaigns across digital, social, and print channels
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Ability to deal with ambiguity
• Ability to manage multiple projects simultaneously
• Ability to work under pressure and meet deadlines
• Previous experience within the payments and banking/corporate rewards and engagement industries
• Previous experience working with Umbraco, Salesforce Account Engage, and MailChimp
• Degree, recognized marketing qualification, or relevant industry experience