CRM Manager

Dixons Carphone; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a dynamic start-up within a leading electrical retailer as a CRM Manager, where your creativity and strategic insights will drive customer engagement and revenue growth. In this pivotal role, you'll lead the development and execution of personalized CRM campaigns, optimizing strategies to enhance customer retention. With a focus on innovation, you will collaborate with various teams to align objectives and improve campaign performance. Enjoy a supportive environment that values your contributions and offers opportunities for professional growth while making a positive impact through sustainability initiatives.

Benefits

25 days of annual leave plus bank holidays

Private Medical Insurance

Life Assurance

Colleague Discounts on Tech

Access to Champion Health

Hybrid Working

Qualifications

• Minimum of 3 years CRM campaign experience, either agency or client-side.
• Experience in building, testing, and deploying CRM communications.

Responsibilities

• Develop a comprehensive, automated CRM campaign strategy.
• Collaborate with Trading and Retention teams to analyze campaign performance.

Skills

CRM Campaign Development

Data Analysis

Adobe Platform Knowledge

Project Management

Google Analytics

Excel

HTML Template Principles

Tools

Movable Ink

Google Analytics

MS Office

Job description

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Currys London Campus at Waterloo

Permanent

Full Time

Grade 4

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. Launched in May 2015, we serve over 2.1 million Pay Monthly customers with a wide range of feature-packed plans, from Pay-as-you-go and SIM-only deals to the latest smartphones from major manufacturers. Our success is driven by our innovative offerings and ambitious growth plans.

iD Mobile is an exciting, dynamic start-up that values innovation, imagination, and creativity. We support your ideas and are passionate about meeting our customers’ needs. As part of Currys PLC, Europe's leading electrical and mobile retailer, we are backed by a larger family, providing stability and growth opportunities.

Role Overview:

The CRM Manager will lead campaign development, deployment, and insights across the subscription lifecycle. This role supports the Senior Manager in devising strategies that leverage data, mar-tech, propositions, and content to drive revenue growth and customer retention.

Key Responsibilities:

1. Develop a comprehensive, automated, and personalized CRM campaign strategy focused on commercial outcomes.
2. Collaborate with Trading and Retention teams to create plans aligned with their objectives and analyze campaign performance.
3. Lead project initiatives and approve iD Mobile projects related to CRM.
4. Work with Business Standards, GTM, and Operations teams to optimize campaign delivery and manage supplier involvement.
5. Implement segmentation, product, and proposition strategies, selecting audiences and channels to meet KPIs for growth, margin, and retention.
6. Create new program activities to support iD Mobile’s growth.
7. Review and optimize campaign performance through an ongoing roadmap and implement tracking/monitoring systems.
8. Seek external inspiration to enhance current campaign performance.
9. Minimum of 3 years CRM campaign experience, either agency or client-side.

Required Skills & Experience:

1. Experience in building, testing, and deploying CRM communications across subscription journeys.
2. Knowledge of Adobe platform data models, workflows, QA, and personalization scripts.
3. Ability to analyze data and develop strategies to improve KPIs.
4. Experience in approving high-volume campaign copy, content, and visuals.
5. Hybrid working experience and online project management skills.
6. Proficiency in Movable Ink, Google Analytics, Excel, and MS Office tools.
7. Experience in the mobile or retail industries, preferably in Subscription – New Sales.
8. Experience with Push Notifications and Direct Mail campaigns.
9. Understanding of HTML template principles, including accessibility and vulnerable email design.

Benefits:

• 25 days of annual leave plus bank holidays and a competitive pension scheme.
• Private Medical Insurance
• Life Assurance
• Colleague Discounts on Tech with Currys and iD Mobile
• Access to Champion Health
• Hybrid Working (meet in person 2-4 times per month)

Join us to develop your career with ongoing training and new opportunities. Help us make a positive impact on people and the planet through our recycling and repair initiatives. We are committed to diversity and inclusion. For application assistance, email [e-mail].