CRM Manager

Currys; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative start-up within a leading electrical retailer seeks a CRM Manager to drive personalized campaigns and enhance customer retention. This role involves developing strategies leveraging data and technology to optimize the subscription lifecycle. As part of a dynamic team, you'll collaborate across departments to implement effective campaigns and improve performance metrics. With a commitment to creativity and customer satisfaction, this position offers the opportunity to make a meaningful impact while enjoying a supportive and inclusive work environment.

Benefits

25 days annual leave plus bank holidays

Competitive pension scheme

Private Medical Insurance

Life Assurance

Colleague Discounts on Tech

Access to Champion Health

Hybrid working (2-4 days in person per month)

Qualifications

• 3+ years of CRM campaign experience, agency or client-side.
• Knowledge of Adobe platform data models and personalization scripts.
• Experience with online project management in a hybrid working environment.

Responsibilities

• Develop a year-round CRM campaign strategy focused on revenue growth.
• Collaborate with teams to create aligned campaign plans.
• Implement segmentation and optimize campaign delivery.

Skills

CRM Campaign Management

Data Analysis

Adobe Platform Knowledge

Project Management

Google Analytics

Excel

MS Office

Content Approval

Tools

Movable Ink

Google Analytics

Excel

MS Office

Job description

CRM Manager
Currys London Campus at Waterloo
Permanent
Full Time
Grade 4

We’re iD Mobile, one of the UK’s leading mobile virtual network operators, launched in May 2015 with over 2.1 million Pay Monthly customers. Our success is driven by our feature-packed plans, ranging from Pay-as-you-go and SIM-only deals to the latest smartphones from major manufacturers. We are ambitious about our future growth.

iD Mobile is an innovative and dynamic workplace. As part of Currys PLC, Europe’s leading electrical and mobile retailer, we value creativity and new ideas. We are committed to addressing our customers’ needs through innovative solutions.

Role Overview

The CRM Manager will lead campaign build, deployment, and insights across the subscription lifecycle. Supporting the Senior Manager, you will develop strategies utilizing data, mar-tech, propositions, and content to drive revenue growth and customer retention.

Key Responsibilities

1. Develop a year-round, automated, personalized, and commercially focused CRM campaign strategy.
2. Collaborate with Trading and Retention teams to plan and report on campaign performance.
3. Lead projects and approve initiatives on behalf of CRM.
4. Coordinate with Business Standards, GTM, and Operations teams to optimize campaign delivery.
5. Implement segmentation, product, and proposition strategies, selecting audiences and channels to meet KPIs.
6. Create new programs to support growth.
7. Review and optimize campaign performance; implement tracking and monitoring.
8. Seek external inspiration to enhance performance.
9. Minimum of 3 years experience in CRM campaigns (agency or client-side).

Required Skills & Experience

• Experience in building, testing, and deploying CRM communications across subscription journeys.
• Knowledge of Adobe platform data models, workflows, QA, and personalization scripts.
• Ability to analyze data and devise strategies to improve KPIs.
• Experience approving copy, content, and visual imagery for high-volume campaigns.
• Hybrid working and online project management experience.
• Proficiency with Movable Ink, Google Analytics, Excel, and MS Office.
• Experience in mobile or retail industries, preferably in Subscription – New Sales.

Desirable

• Experience with Push Notifications and Direct Mail.
• Understanding of HTML templates, accessibility, and email design vulnerabilities.

Benefits

We offer a range of benefits including:

• 25 days annual leave plus bank holidays and a competitive pension scheme.
• Private Medical Insurance, Life Assurance, and Colleague Discounts.
• Access to Champion Health and hybrid working arrangements.

Why Join Us

Join our team and develop your career with ongoing training and new opportunities. Help us make a positive impact on people and the planet through our tech recycling and repair initiatives. We are committed to inclusion and diversity, ensuring fair opportunities for all applicants. For assistance during the application process, contact careerscurrys.