CRM Manager

3Search; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

An innovative HealthTech company is seeking a Lifecycle Marketing Manager to lead customer engagement and retention strategies. This role offers the opportunity to shape the customer journey across a suite of healthcare products, leveraging data-driven insights and collaboration with a talented team. Join a rapidly growing firm committed to revolutionising healthcare, with generous benefits including stock options, private medical insurance, and a supportive work environment. If you're passionate about making a difference in health and wellness, this is the perfect opportunity for you.

Benefits

Generous stock option plan

Private medical insurance

£400 annual learning & development budget

Gym & wellness benefit

Cycle to work scheme

Electric car scheme

25 days holidays

Generous parental leave

Flexible working policies

Annual company retreat

Qualifications

• 4+ years in lifecycle marketing or CRM in a fast-paced consumer business.
• Experience with data-driven strategies and customer journey optimisation.

Responsibilities

• Drive customer acquisition and engagement across healthcare products.
• Implement data-led strategies to maximise customer lifetime value.

Skills

Lifecycle Marketing

CRM

Data Analysis

Segmentation

A/B Testing

Tools

Braze

Iterable

Klaviyo

Salesforce Marketing Cloud

SQL

Looker

Amplitude

Google Analytics

Job description

Job Description

Lifecycle Marketing Manager

Salary: £50,000 - £60,000

Location: London (Hybrid - 3 days a week in London Bridge)

About Our Client

Our client is a rapidly growing HealthTech business revolutionising proactive and preventative healthcare. With a mission to enhance the healthy years of lives across the UK and beyond, they leverage personalised treatments, diagnostics, and medical care to put people in control of their health. Backed by significant Series A funding, they are building a world-class team to shape the future of healthcare.

About the Role

The Lifecycle Marketing Manager will drive customer acquisition, engagement, retention, and reactivation across a suite of healthcare products. Collaborating with performance marketers, product managers, and CRM specialists, this role ensures a seamless and engaging customer journey. The Lifecycle Marketing Manager will implement data-led strategies to optimise conversion rates and maximise customer lifetime value.

Essential Skills:

• 4+ years of experience in lifecycle marketing, CRM, or retention marketing in a fast-growing consumer business.
• Proficiency in lifecycle marketing platforms such as Braze, Iterable, Klaviyo, or Salesforce Marketing Cloud.
• Strong experience in segmentation, automation, and personalisation within customer journeys.
• Data-driven mindset with experience in SQL, Looker, Amplitude, or Google Analytics.
• Expertise in A/B testing and optimising lifecycle strategies through experimentation.

Benefits:

• Generous stock option plan
• Private medical insurance
• £400 annual learning & development budget with Learnerbly
• Gym & wellness benefit with Wellhub
• Hybrid role based near London Bridge 3 days a week with breakfast and lunch once a week
• Cycle to work scheme
• Electric car scheme
• 25 days holidays and generous parental leave & flexible working policies
• Annual company retreat
• A fun and friendly working environment with sharp and motivated co-workers
• Join in the early stages of one of the most promising scale-ups in the health & wellness space