Influencer Marketing Creative Strategist

JR United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in influencer marketing is seeking a Creative Strategist to develop culturally relevant campaigns that engage audiences and drive brand visibility. The role involves collaboration with creative teams and requires a strong understanding of influencer dynamics, cultural trends, and performance metrics. This position offers a supportive environment with generous benefits, including 33 days of holiday and a commitment to diversity and inclusion.

Benefits

33 days holiday per year

Birthday day off

2 pm Friday finish all year

£100 contribution towards a life-defining experience

Monthly Health and well-being allowance

Fantastic maternity and paternity offering

Wellness EAP staff support programme

PrettyGreen training school

Cost of Living one-off payment

Well-behaved dog friendly office

Qualifications

• 4-5 years’ experience in influencer strategy or talent marketing.
• Strong understanding of cultural trends and platform behavior.
• Ability to collaborate with creative teams and clients.

Responsibilities

• Lead strategy for influencer campaigns from idea to execution.
• Translate audience insights into creative plans.
• Collaborate with teams to deliver integrated campaigns.

Skills

Influencer strategy

Talent marketing

Social-first content

Cultural trends

Performance data analysis

Job description

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Influencer Marketing Creative Strategist, London

Company: PrettyGreen

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Description:

PrettyGreen is looking for a Creative Strategist to join our growing Influencer Marketing and Social Team. Someone who understands our mission to deliver creative communications that positively impact people, planet, & performance.

Since Red Bull gave us Wings 16 years ago, we’ve created award-winning, disruptive, and additive communication campaigns rooted in human truth, solving real problems, shaping popular culture, and empowering us all to be creatively brave.

Whether it’s PR, influencer or social content campaigns, or real-world brand experiences and events, we get people sharing and keep them talking.

THE ROLE

As our Influencer Creative Strategist, you’ll be the brain behind the brilliance—dreaming up smart, culturally spot-on campaigns that get audiences talking, brands noticed, and content that’s impossible to scroll past.

You’ll work within PrettyGreen’s Influencer & Social division, collaborating closely with the Studio team and client delivery crew to shape bold, platform-native campaigns.

This is a mid-level role for someone experienced in influencer briefs, creator ideas, and strategic cracking, whether for standalone activations or integrated brand moments.

YOUR RESPONSIBILITIES

• Lead influencer campaign strategy from concept to execution.
• Translate insights, trends, and platform behavior into creative, measurable plans.
• Collaborate with creative, insights, and client teams for integrated campaigns.

Data, Measurement & Reporting

• Use platform analytics to inform work and challenge assumptions.
• Co-create KPIs and measurement frameworks.
• Help evolve approaches to prove effectiveness.

New Business & Client Growth

• Support new business efforts by shaping pitches and interrogating briefs.
• Identify opportunities for account growth with insights.
• Participate in agency marketing, writing thought pieces, and shaping credentials.

Culture, Trends & Tools

• Stay updated on platform updates and creator culture.
• Help the team understand current and future trends.
• Champion and support the use of the right tools and tech.

WHO YOU ARE

• Approximately 4–5 years’ experience in influencer strategy, talent marketing, or social content.
• Ideation and insight-driven—love crafting frameworks and decks.
• Collaborative with creative teams, talent managers, and clients.
• Plugged into creator culture and emerging platforms.
• Committed to quality and strategic communication.
• Eager to shape and grow within a developing division.

Company Benefits

We offer a generous, flexible benefits program including:

• 33 days holiday (including bank holidays)
• Birthday day off
• Friday 2 pm finish
• Annual £100 contribution to experiences
• Monthly health & wellbeing allowance
• Excellent maternity/paternity policies
• Wellness support program
• Training opportunities
• Cost of Living payment
• Dog-friendly office

Diversity, Equity, Inclusion & Belonging

We celebrate differences and are committed to being an inclusive employer, supporting DE&I initiatives, and ensuring equal opportunities in all aspects of employment.

ESG & B-Corp Commitment

We are proud to be a B-Corp, balancing creativity with sustainability, being carbon neutral, and actively reducing our footprint.