Creative Strategist

Socially Powerful; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading social media marketing agency is seeking a Creative Strategist to develop and implement innovative social media strategies. The role involves collaborating with teams to create impactful solutions for clients, leveraging insights and trends in the industry. Ideal candidates will have experience in influencer marketing and a passion for engaging audiences creatively.

Benefits

Professional development opportunities

25 days of annual leave

Annual company trip abroad

Hybrid working with 3 office days required

Free-to-use office gym

Cycle To Work scheme

Pet-friendly office

Summer & Christmas parties

Qualifications

• 2-3 years of experience as a creative strategist in influencer marketing.
• Strong understanding of social media platforms and audience behaviors.
• Experience in beauty and/or fashion industry is highly desirable.

Responsibilities

• Research consumer trends to achieve client objectives.
• Develop audience-specific brand communication strategies.
• Define KPIs for communication measures.

Skills

Creative problem-solving

Data analysis

Communication

Trend forecasting

Project management

Tools

Google Analytics

Sprout Social

Job description

Introduction

Socially Powerful is a global social media marketing agency offering bespoke, end-to-end services

to our clients. Our rapidly growing team of creatives, strategists, designers, editors, and account

managers work together to create impactful content for our list of global brands, covering a broad

range of industries, from fashion to food to finance. Our agency is seeking an enthusiastic individual

to join our team as a Creative Strategist and work to develop and implement exceptional social

media strategies for our new current and forthcoming clients.

About The Role

At Socially Powerful, strategic thinking is central to our approach, and our Creative Strategists play

a key role in shaping impactful solutions for our clients. As a Creative Strategist, youll collaborate

closely with both our Accounts and Business Development teams to develop insight-driven

strategies with a social-first focus for new and existing clients.

Were looking for someone who brings a fresh perspective to problem-solving and is passionate

about understanding how consumers connect with brands. Youll leverage insights to build

strategies that break the mould, using each brief as a chance to make a meaningful impact.

Ambitious and forward-thinking, youll see every project as an opportunity to drive success for our

clients.

Key Responsibilities

• Research key competitive and consumer trends that will help achieve clients objectives and help identify strategic territories and creative springboards based on data analyses
• Development and conception of audience-specific, cross-channel brand and communication
• Definition of KPIs for communication measures and ensuring measurability
• Strategic support of creative processes within the agency
• Offering creative solutions for client needs based on SPs services and core offering
• Utilizing data to conceive of content themes, formats, and more to develop performance-driven program ideas that feel organic for our Keeping up with the latest in digital and social effectiveness and using it to inform ongoing strategies
• Pioneer new ways of framing and selling our ideas
• Become an expert in the research tools made available (i.e. GWI, CreatorIQ, etc.)
• Understand & Promote Socially Powerfuls proposition to brands
• Contribute to collective creative and strategy practices of the cross-agency planning team as needed
  
  

Required Skills & Experience

• 2-3 years of prior experience working as a creative strategist, preferably in an influencer marketing agency or a similar adjacent agency offering social media and influencer marketing services.
• Strong understanding of social media platforms, influencer marketing trends, and audience behaviors.
• Experience in the beauty and/or fashion industry is highly desirable.
• Ability to translate brand objectives into compelling, strategic content ideas and concepts
• Creative problem-solving with a knack for finding unique ways to engage target audiences.
• A social-first creative experience is mandatory (a 360 digital experience is preferred but not essential).
• Skilled in data analysis and extracting insights to inform strategic recommendations.
• Excellent communication skills for effective collaboration across teams and client presentations.
• Proficiency in trend forecasting and identifying emerging social media and influencer trends.
• Strong project management skills with the ability to prioritize and adapt in a fast-paced environment.
• Experience with social media analytics tools (e.g., Google Analytics, Sprout Social, etc.).
  
  

Benefits

• Opportunity to work in a dynamic and growing agency
• Professional development and growth opportunities
• Summer & Christmas parties, plus regular team and company-wide socials
• 25 days of annual leave per year
• Volunteering initiatives
• Pet-friendly office
• Annual company trip abroad (based on meeting revenue targets)
• Hybrid working with 3 office days required
• Free-to-use office gym
• Cycle To Work scheme