Creative Strategist

Hain Celestial UK; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Hain Celestial UK is seeking a Creative Strategist to shape the creative direction for its portfolio of brands. This role involves leading brand vision, developing compelling narratives, and driving consumer engagement through innovative campaigns. Ideal candidates will have a strong background in brand strategy and creative direction, with a passion for cultural insights and storytelling.

Qualifications

• Solid experience in brand strategy and creative direction.
• Portfolio demonstrating strong storytelling and campaign development.
• Deep understanding of consumer behavior and cultural dynamics.

Responsibilities

• Define and drive the long-term creative vision for the brand portfolio.
• Lead the development of compelling brand stories and integrated campaigns.
• Collaborate with teams to ensure consistency across marketing efforts.

Skills

Brand Strategy

Creative Direction

Storytelling

Consumer Insight

Project Management

Job description

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Make Healthier Living More Attainable — Creatively.

At Hain, we're on a mission to build purpose-driven brands that help people live healthier, happier lives. With a portfolio of over 11 No.1 and No.2 brands — including household names likeElla’s Kitchen, Linda McCartney,Hartley’s, andCully & Sully— we’re not just market leaders. We’re market makers.

As we accelerate into our next phase of brand-led growth, we’re investing in top creative talent to push boundaries and bring our brand purpose to life like never before.

The Role: Creative Strategist

We're looking for a bold, visionary thinker to shape the long-term creative direction across our portfolio of much-loved brands. From brand positioning to campaign platforms, you'll be the architect of ideas that not only move hearts but shift culture.

You’ll lead the creation of powerful narratives and distinctive identities that drive deep consumer engagement, working across teams and with agency partners to turn strategy into world-class storytelling. If you're passionate about brand purpose, cultural insight, and creative innovation — this is your stage.

What You Will Need for the Role

Strategic & Creative Experience

Solid experience in brand strategy, creative direction, or related roles within marketing or advertising

A portfolio that demonstrates strong storytelling and campaign development across various platforms

Consumer & Cultural Insight

Deep understanding of consumer behavior, cultural dynamics, and market trends

Ability to transform insights into emotionally resonant brand strategies

Proven experience in defining brand vision and developing identity across multi-brand portfolios

Skilled in leading both internal and external creative teams and agency partners

Comfortable working cross-functionally across marketing, product, digital, and innovation teams

Excellent communication and influencing skills to align stakeholders behind a unified vision

Executional Agility

Strong project management abilities with the skill to balance long-term thinking and short-term delivery

Detail-focused with the ability to oversee execution without losing sight of the strategic intent

Key Responsibilities

Brand Vision & Positioning

Define and drive the long-term creative vision for our brand portfolio

Develop distinctive brand identities that create meaningful market differentiation

Embed brand purpose across all creative and marketing efforts

Lead the development of compelling brand stories and integrated campaign platforms

Create messaging frameworks that guide tone, voice, and communication pillars

Turn insights into inspiring creative briefs that drive breakthrough ideas

Campaign Development & Execution

Partner with portfolio teams to shape creative strategies into consumer-facing campaigns

Oversee development of campaign assets, ensuring strategic and audience alignment

Collaborate with internal and external creative teams to deliver best-in-class content

Consumer & Category Insight

Apply deep consumer understanding to inform creative direction and storytelling

Use cultural and category trends to fuel innovative, future-facing strategies

Partner with insights team to identify and act on relevant research opportunities

Work closely with marketing, innovation, digital, and retail teams to ensure consistency

Provide strategic input to creative partners and external agencies

Facilitate workshops and creative sessions to bring brand platforms to life

Innovation & Thought Leadership

Stay ahead of industry and cultural trends to spark new thinking

Promote bold, progressive ideas that differentiate our brands

Inspire teams through leadership, creativity, and collaboration

Why Hain?

We’re not just a collection of brands. We’re a community on a mission. FromNew Covent Garden SouptoSun-Pat, we exist to make healthier living easier and more inclusive — for people and the planet.

At Hain, you’ll work in a values-led, high-growth environment where creativity is celebrated, and your ideas can make a real impact. We’re growing fast — and want you to grow with us.

Reporting To:Brand & Creative Strategy Director

Direct Reports:2

Location: United Kingdom (Expectation to travel to Hain London Office and Sites)

Travel:Occasional international travel required

Ready to lead bold, purposeful brand storytelling?

Apply now and help shape the future of food and wellness.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services

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