Digital Merchandising Manager

Hobbycraft; Christchurch; Hybrid; GBP 32,000; Full time

Job summary

Hobbycraft is seeking a Digital Merchandising Manager to join their team at the Head Office in Christchurch. This full-time role involves optimizing online product representation and collaborating with various teams to enhance customer experience and drive revenue. The ideal candidate will have at least 2 years of experience in e-commerce, a strong understanding of online merchandising, and excellent organizational skills.

Benefits

25% Discount Card for Hobbycraft Stores

Generous holiday with an increase each holiday year

Corporate gym membership

Access to financial and mortgage advice

A creative working environment

Company pension contribution

Cycle to Work Scheme

Access to our Employee Support Programme for overall well-being

Continuous training, development, and performance management

Colleague Social Events throughout the year

Qualifications

• 2 years of experience in an ecommerce environment.
• Strong understanding of online merchandising and website usability.
• Exceptional organisation and communication skills.

Responsibilities

• Optimize website and app merchandising initiatives to improve conversion.
• Manage online classification and publication of new products.
• Collaborate with teams to enhance customer journey and revenue.

Skills

Customer service

Creative

Knowledgeable

Tools

GA4

Contentsquare

Salesforce

Bloomreach

Job description

Role: Digital Merchandising Manager

Location: Hobbycraft Head Office, BH23 6HG

Reference: HOB1107776

Closing Date: 3rd June 2025

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.

Salary: £32,000pa - Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times.

Our hybrid working model is 3 days in the office, 2 days working from home.

Overview

This is a fantastic opportunity for a Digital Merchandising Manager to join our team. Reporting to the Head of Digital Trading, the successful applicant will be responsible for the representation, online delivery, and trading of products and campaigns across our site & app. The role will also include working with our buying, supply chain, marketing, and technical teams. You must be detail-oriented, extremely organized, and have at least 2 years’ experience in an ecommerce role.

Role Responsibilities

1. Execute the day-to-day optimisation of all website and app merchandising initiatives, driving enhancements in customer navigation, user experience, and content placement to improve conversion and other digital KPIs.
2. Manage the online classification process and publication of new products to our website, applying appropriate taxonomy, attribution, and product merchandising best practices.
3. Assist in the planning and maintenance of the content on all website and app pages, ensuring they are always optimised for conversion rate and revenue to the highest degree.
4. Support the Head of Digital Trading in building campaign briefs that use the trading calendar, promotional masters, and sales forecasts to map out future website & app merchandising strategies and asset requirements.
5. Manage the asset plan to support the upload of all content changes on site and app, also leading pre-launch walk-through checks, to ensure alignment to trading plans and promotional briefs.
6. Ensure the seamless execution of campaigns and trading initiatives with a focus on optimising the customer journey and driving revenue.
7. Utilise analytics tools such as Targit, GA4, Bloomreach & Content Square to understand and measure website, category, and product performance to optimise customer journeys and asset placement.
8. Collaborate with the website search, SEO, and digital advertising teams to optimise search performance, ensuring keywords are optimised and product ranges are returned based on search intent and revenue contribution.
9. Collaborate with the digital analyst and UX/UI teams to understand customer product discovery and support A/B testing to maximise conversion rate and pursue seamless customer journeys.
10. Support product & campaign nominations for our email & app push CRM strategy; providing URLs and a steer to the digital design teams, proof-reading all trading emails and app pushes to ensure alignment to the brief.
11. Merchandising ownership of specific product categories where you will serve as the digital point of contact and build strong relationships with the buying team by attending category meetings and feed in analysis and actions.
12. Deputise for the Head of Digital Trading in updating sales performance documents, attending ad hoc meetings, and providing a trading steer to the wider digital team or relevant stakeholders.
13. Line management of the digital merchandiser to ensure they successfully meet their own deliverables.
14. Stay abreast of relevant competitor activity, identify sales risks and opportunities, and understand how others deliver content and use this insight to drive change/improvements where required.

About You

• 2 years of experience in an ecommerce environment, with a strong understanding of online merchandising, website taxonomy, and usability.
• Customer focused with a proven track record of considering customer journeys and applying customer and campaign insights to merchandising decisions.
• Exceptional organisation and communication skills, with the ability to collaborate positively as part of a team and influence delivery and change.
• Initiative driven, excited by change, and proactive in seeking new opportunities.
• Numerate and results-oriented with a solid commercial understanding of digital KPIs.
• Ability to work at pace, with resilience and agility to navigate a fast-paced retail environment.
• Understanding of SEO, CRM, and site content strategies.
• Experience of GA4 and Contentsquare and a working knowledge of Salesforce and Bloomreach.
• Experience in training, coaching, or managing is advantageous.

Hobbycraft Benefits

• 25% Discount Card for Hobbycraft Stores
• Generous holiday with an increase each holiday year
• Corporate gym membership
• Access to financial and mortgage advice
• A creative working environment
• Company pension contribution
• Cycle to Work Scheme
• Access to our Employee Support Programme for overall well-being
• Continuous training, development, and performance management
• Colleague Social Events throughout the year

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at [e-mail] and let us know what adjustments you may need.

At Hobbycraft, we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer, we have a diverse colleague base from a broad range of communities. Our colleagues are recruited for their skill, passion, love of craft, and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft is an equal opportunity employer committed to equality, diversity, inclusion, and belonging. We regularly review our policies and practices to ensure not only compliance but also best practice from an employment perspective.

Hobbycraft is proud to be an equal opportunities employer, committed to fair treatment for all colleagues or potential colleagues regardless of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.

About Us

We’re here to help you create

Our passion for craft is at the centre of everything we do. This is reflected in our knowledgeable Hobbycraft store colleagues, who are always ready to help, and our carefully curated range of quality products. Throughout the year, we host workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.

We're here to support everyone on their crafting journey, from parents encouraging creative kids to student artists, expert knitters, and hobbyists. Visit your local Hobbycraft store today and find the perfect craft for you!

What's Needed

• Customer service
• Creative
• Knowledgeable