Growth Marketing Manager

Insignis; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A growing FinTech company in London is seeking a B2B Growth Marketing Specialist to lead marketing campaigns and drive growth. The ideal candidate will have over 5 years of experience in demand generation, particularly targeting finance professionals. This hybrid role offers a competitive salary and benefits, along with opportunities for professional development.

Benefits

Competitive salary

25 days holiday

Flexible working arrangements

Private medical insurance

Health and wellness discounts

Cycle to Work Scheme

Monthly team socials and lunches

Lunch and learn training sessions

Qualifications

• 5+ years of experience in B2B growth marketing or demand generation.
• Advanced knowledge of PPC and paid social media.
• Strong stakeholder management and prioritization skills.

Responsibilities

• Lead multichannel B2B marketing campaigns to generate leads.
• Conduct market research to refine acquisition strategies.
• Monitor and analyze marketing activities to optimize campaigns.

Skills

Stakeholder management

Analytical mindset

Creative mindset

Planning skills

Communication skills

Tools

PPC

Paid social media

Job description

Insignis is a growing FinTech company looking for an enthusiastic individual to join our expanding business. We are in a phase of growth, making this a perfect position for someone eager to have a significant impact on a company's fast-paced development and to grow their role and career as the business evolves. Our ideal candidate will demonstrate a strong growth mindset, eagerness to build our growth playbook from scratch, and excellent stakeholder management skills.

The position will be based out of our London office located in Devonshire Square, with a mix of office and remote work.

Requirements

Working closely with the director of growth marketing and sales leaders, you will be responsible for planning and executing high-velocity tests to help clarify our ICPs and acquisition strategies. This includes:

• Leading multichannel and integrated B2B marketing campaigns to generate marketing qualified leads and revenue opportunities.
• Conducting market research and experiments to refine our ICPs and messaging for acquisition, nurturing, and closing.
• Monitoring, analyzing, and reporting on marketing activities across web, SEO, social media, and digital advertising to provide insights, demonstrate ROI, and optimize campaigns.
• Managing marketing budgets across channels, ensuring value for money and tracking spend throughout the year.
• Collaborating with sales teams to identify and resolve pipeline bottlenecks.
• Measuring campaign results and recommending improvements to meet business goals.

Qualifications and Skills

• 5+ years of experience in B2B growth marketing or demand generation, ideally targeting finance professionals (CFOs, Treasurers, Financial Directors).
• Advanced knowledge of PPC and paid social media (LinkedIn or Meta).
• Understanding of experimentation best practices.
• Strong stakeholder management and prioritization skills.
• Proven success in developing and executing marketing campaigns.
• Enjoyment of hands-on execution and building new growth loops.
• Strategic, commercial, and practical thinking abilities.
• Analytical and creative mindset with confidence in numerical data.
• Excellent planning and organizational skills.
• Interest in finance, FinTech, and cash management.
• Positive, passionate, and proactive attitude.
• Strong communication skills.
• Attention to detail and adherence to processes.
• Self-motivated with ownership and accountability.
• Ability to thrive in a fast-paced environment.

Benefits

• Competitive salary
• 25 days holiday (excluding bank holidays)
• Flexible working arrangements
• Private medical insurance
• Health and wellness discounts
• Cycle to Work Scheme
• Monthly team socials and lunches
• Lunch and learn training sessions

Working Pattern

• Full-time, hybrid working - 3 days in our London office