Head of Marketing

We Are Adam; Manchester; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

An innovative and rapidly expanding company is seeking a Head of Marketing to drive their marketing strategy and enhance brand identity. This pivotal role involves leading a dynamic team, overseeing internal communications, and managing digital reputation across platforms. The ideal candidate will possess a strategic mindset and collaborative spirit, ensuring a seamless customer journey while delivering valuable insights to the leadership team. Join this forward-thinking organization and make a significant impact in a vibrant and inclusive workplace.

Qualifications

• Proven success in a senior marketing role within a fast-paced environment.
• Extensive experience in CRM, automation, and data management.

Responsibilities

• Lead the marketing team, focusing on strategy implementation and brand management.
• Manage relationships with third-party agencies and ensure alignment with business objectives.

Skills

Stakeholder Management

Digital Marketing

CRM Management

Data Analysis

Team Leadership

Negotiation

Education

CIM or Marketing Qualification

Tools

CRM Software

Marketing Automation Tools

Job description

Head of Marketing

Location: Manchester with occasional travel around the UK

Full Time: Permanent

Hybrid: 3 days pw in the office

Salary: £60k to £70k DOE plus benefits

We are on the lookout for an experienced Marketing superstar to join our client’s team - a dynamic, forward-thinking, and rapidly expanding business. The role of Head of Marketing is a key position within our client’s SLT, collaborating closely with the Executive Leadership Team to enhance and execute the group marketing strategy. The ideal candidate will possess energy, passion, and innovative flair essential for excelling in a fast-growing scale-up business. The ideal candidate will have a strategic, business-focused approach along with a collaborative, hands-on attitude while leading a small team.

The Role:

• Act as a brand guardian, championing the newly developed strategy and embedding the refreshed brand identity.
• Oversee all internal communications, from strategic planning and annual scheduling (in collaboration with the HR team) to execution, ensuring optimal engagement through data monitoring.
• Manage the digital reputation across customer review platforms, implementing campaigns to drive reviews and improve sentiment rankings.
• Maintain a strong understanding of the competitive landscape, market trends, and industry news, providing valuable insights to the wider business.
• Prepare and present monthly, quarterly, and annual reports to the CEO, Executive Leadership Team, and Senior Management Teams across Residential and Build to Rent divisions.
• Lead the marketing team, including recruitment, professional development, and talent retention.
• Work closely with the business to define and enhance the customer journey, ensuring seamless customer experience and communication at all touchpoints to drive resident engagement and retention.
• Work alongside the Commercial team to create a suite of marketing materials to support business development.
• Oversee strategy implementation, manage internal and external stakeholders at all levels, and provide expert brand, marketing, and communications guidance across the portfolio.
• Manage relationships with third-party agencies and suppliers, ensuring return on investment and alignment with key business objectives and KPIs.
• Oversee the management of all customer data for marketing purposes, ensuring compliance with data protection regulations, including data capture, CRM management, automation, and maintenance.

Who are we looking for?

• CIM or Marketing qualification (essential).
• Proven success in a senior marketing role within a fast-paced environment.
• Experience in both B2B and B2C marketing.
• Strong financial and commercial acumen, with experience managing large budgets.
• Skilled in stakeholder management, negotiation, and influencing.
• Strong team leadership, with a focus on fostering a positive, values-led culture.
• Extensive experience in CRM, automation, and data management.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now. We look forward to hearing from you!