Customer Growth Marketing Manager

Saga plc.; Folkestone; On-site; GBP 45,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead Customer Growth Strategy for River Cruises. This exciting role involves orchestrating multi-channel marketing campaigns, collaborating with various teams, and driving revenue growth. The ideal candidate will bring creativity and strategic thinking to develop effective marketing plans and manage significant budgets. Join a high-performing team in a hybrid working environment, where your contributions will inspire travel experiences and enhance customer journeys.

Benefits

Holiday Entitlement

Pension Scheme

Performance Bonuses

Life Assurance

Wellbeing Programs

Learning Opportunities

Qualifications

• Experience in omni-channel marketing, preferably in travel.
• Strong project management and communication skills are essential.

Responsibilities

• Manage campaigns for Saga Rivers, delivering effective marketing communications.
• Develop marketing plans that meet business targets and coordinate stakeholders.

Skills

Project Management

Communication Skills

Creative Thinking

Budget Management

Market Analysis

Job description

Job Introduction

Marketing Manager – Customer Growth – River Cruise

Salary: £45,000 to £55,000 Depending on Experience

Type: Permanent

Location: Hybrid / Home and Folkestone

The Saga River Cruise Marketing team is seeking a Marketing Manager to own the Customer Growth Strategy for River Cruises. You will play a pivotal role in driving the success of all marketing communications for rivers across a multi-channel function.

You will join a high-performing team, reporting directly to the Head of Cruise Marketing and working closely with our CMO, Head of Digital, and Head of CRM.

As the Customer Growth Marketing Manager, you will facilitate and orchestrate marketing campaigns, planning delivery in line with the seasonal cruise calendar. You will create marketing plans to meet targets for Gross Pax and Gross Revenue, collaborating across all relevant marketing teams and stakeholders. Responsibilities include planning and executing ATL media plans, managing media agency briefs, plans, and budgets, as well as managing PR and relationships with our PR consultant.

This is an exciting marketing opportunity where you can bring your creativity, generate fresh ideas, and inspire travel through River Cruise campaigns.

We operate in a hybrid way at Saga, both remotely and in the office. You will be required to work from Folkestone three days a week.

Role Responsibilities

• Manage campaigns for Saga Rivers, delivering effective marketing communications.
• Develop marketing plans that meet business targets.
• Coordinate stakeholders across Marketing, CRM, and Digital teams, chair planning and delivery meetings.
• Plan cross-channel activities across PR, email, DM, website, and paid media.
• Collaborate with CRM and Digital teams to create seamless customer journeys and content.
• Support testing and optimization of campaigns to improve CPA.
• Track, report, and analyze campaign performance, leading monthly reviews.
• Work with insight teams to test creative messaging for different customer segments.
• Brief and execute ATL media plans, managing budgets and agency relationships.
• Review competitor activity and identify new media partnership opportunities.
• Manage content creation, including sourcing agencies and coordinating shoots.
• Assist Head of Marketing and Marketing Director with marketing documents and activities.

Ideal Candidate

You should have experience as a Marketing Manager in an omni-channel, B2C environment, preferably in travel and cruises, especially European Waterways. Key qualities include:

• Experience managing six-figure marketing budgets.
• Strong project management and communication skills.
• Ability to work effectively in matrix teams and build external partnerships.
• Proactive, solutions-oriented, with a creative flair.
• Knowledge of industry trends and applying insights to improve performance.
• Experience in large consumer-facing organizations, ideally in travel.
• Strong commercial awareness and a growth mindset.

Company Values and Benefits

Our values are Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special. We offer a comprehensive benefits package, including holiday entitlement, pension scheme, performance bonuses, life assurance, wellbeing programs, discounts, and learning opportunities.

About Saga

With over 70 years of experience, Saga is the UK's leading provider for those over 50, offering cruises, holidays, insurance, and more. We are committed to inclusivity, diversity, and creating a supportive environment for all colleagues. Recognized as one of the UK's Best Employers, we champion age inclusivity and accessibility in our recruitment and workplace practices.

We value applications from all backgrounds and will consider every candidate fairly. For more information, visit our Careers page. Please note, Saga does not accept unsolicited agency CVs.