Customer Marketing Manager

Discuss; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a dynamic Customer Marketing Manager to enhance customer engagement and retention. This role offers the chance to lead impactful marketing initiatives in a fast-paced, high-growth environment. You'll collaborate across functions to drive product adoption and amplify customer success, all while enjoying the flexibility of a fully remote position. Join a team that values independence, creativity, and growth, and make a significant impact in the world of customer marketing.

Benefits

Employer-Paid Healthcare

Unlimited PTO

Flexible Work Environment

Culturally Diverse Team

Qualifications

• 2-4 years of experience in customer marketing or related discipline.
• Strong understanding of B2B SaaS customer journey and segmentation.

Responsibilities

• Develop and execute lifecycle marketing campaigns to drive onboarding and retention.
• Manage the Customer Advocacy Program and support customer activation initiatives.

Skills

Customer Marketing

Communication Skills

Problem-Solving

People Skills

B2B SaaS Experience

Lifecycle Marketing Campaigns

Customer Engagement

Education

Bachelor's Degree

Tools

Salesforce

HubSpot

Marketo

Analytics Platforms

Job description

Discuss is helping leading organizations, brands, and agencies across the globe to unlock the power of innovation to drive next-gen insights. Thousands of Consumer Insights, Marketing, Product, and UX professionals trust Discuss to go beyond data points and bring in-depth insights to life across their organization in real-time, transforming customer relationships.

We’re scaling market insights in new and creative ways, and we’re G2 leaders because we move the fastest in our industry and have an innovative generative AI-focused roadmap that delivers value to our customers.

We’re a growing team of curious, collaborative, and empathetic professionals working on fun, challenging problems. We offer independence, flexibility, and the freedom to grow and lead.

Who We’re Looking For:

We are seeking an energetic, unstoppable, and scrappy Customer Marketing Manager to join our growing Marketing team! The ideal candidate should be passionate about Customer Marketing, with strong writing, communication, problem-solving, and people skills. The Customer Marketing Manager will report to the Director of Marketing and will play a critical role in strengthening customer engagement, advocacy, and retention. You will lead customer-focused marketing initiatives that drive adoption, amplify customer success, and position Discuss as the go-to platform in qualitative research.

The right person for this role is willing to try new things, excels in a fast-paced, high-growth SaaS environment, and doesn’t shy away from collaboration. Since this role requires working across functions and departments—interacting with Customer Success, Sales, and Marketing—experience from B2B SaaS companies is preferred. This isn’t a ‘build collateral’ position; it’s an opportunity to build your career and find growth opportunities that are hard to come by in the market.

Key Responsibilities:

1. Develop and execute lifecycle marketing campaigns to drive onboarding, product adoption, engagement, and retention.
2. Partner with Customer Success to align campaigns with key customer milestones and satisfaction drivers.
3. Build and manage the Customer Advocacy Program by identifying and nurturing customer champions, developing testimonials, case studies, and peer-to-peer networking opportunities, and maintaining the customer references database.
4. Support customer activation initiatives by developing compelling content such as landing pages, videos, Pendo modules, Discuss University courses, and onsite training that encourage deeper platform usage.
5. Identify and activate customer champions for content contributions, event participation, and broader community engagement.
6. Manage follow-ups on G2 customer reviews to maintain a strong feedback loop and ensure a positive customer experience.
7. Partner with Product Marketing to develop impactful customer case studies that highlight success stories and build market credibility.
8. Collaborate cross-functionally with Sales, Customer Success, Product, and Marketing to align messaging, support strategic goals, and enhance the overall customer experience.
9. Track and analyze campaign performance, engagement metrics, and program ROI, using insights to optimize marketing efforts.

Skills and Qualifications

• 2-4 years of experience in customer marketing or a related discipline, preferably at an enterprise SaaS startup with cross-disciplinary experience.
• Strong understanding of the B2B SaaS customer journey and segmentation strategies.
• Proven ability to drive customer engagement and loyalty through marketing programs.
• Experience managing cross-functional initiatives with Sales, Product, and Customer Success.
• Proficient with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot/Marketo), and analytics platforms.
• Passion for customers and a collaborative mindset.
• Highly motivated team player with a positive outlook and a can-do attitude.
• A self-motivated, problem-solving mindset—looking for new ways to solve challenges without letting perfection hinder progress.

Why You Should Work Here:

• We're operating in a hot space with expected significant growth in the coming months and years.
• We’re as obsessed with our employees as we are with our customers, and it shows.
• We offer a competitive benefits package, including employer-paid healthcare and unlimited PTO with a minimum.
• We operate in startup mode and get things done.
• As part of our team, you’ll see the impact of your work and have a voice in decision-making.
• We are culturally diverse and geographically dispersed worldwide.

Please note that this job is fully remote and open only to applicants who are legally authorized to work in the United States.