Digital Marketing Manager

TGI Fridays UK; Luton; Remote; GBP 45,000; Full time

Job summary

An established industry player is seeking a dynamic Digital Performance Marketing Manager to lead their digital marketing strategies. In this role, you will take charge of digital paid media and CRM activities, driving growth in table bookings and revenue. You will utilize your expertise in email marketing, loyalty programs, and performance analysis to create impactful campaigns. This position offers the opportunity to work remotely while collaborating with cross-functional teams and managing media budgets. If you're passionate about digital marketing and thrive in a fast-paced environment, this could be the perfect fit for you.

Qualifications

• 5+ years of experience in digital marketing with a focus on paid media.
• Strong knowledge of digital advertising platforms and performance measurement tools.

Responsibilities

• Develop and execute digital marketing campaigns to drive bookings and brand awareness.
• Manage CRM platform and activate email marketing strategies.

Skills

Digital Marketing Management

Paid Media Marketing

CRM Management

Email Marketing

Performance Analysis

Audience Targeting

Analytical Skills

Communication Skills

Tools

Google Ads

Meta Ads

Google Analytics

SEMrush

Punchh

Salesforce

Canva

Job description

Job Title: Digital Performance Marketing Manager

Location: Remote, UK only and with regular travel for meetings in London, Birmingham, Bristol and Milton Keynes Type:

Full-time

Salary: £45K

Overview:

TGI Fridays is seeking a hands-on, results-driven Digital Performance Marketing Manager to join our marketing team and own the digital paid media and CRM activity day to day. This role is responsible for activating and driving digital marketing strategies that grow table bookings in stores at pace along with growth in revenue, traffic and awareness. As a key player in the team, you will use email marketing, loyalty, Google PPC and Pmax, Paid Social and partnerships to drive new and existing guests to our restaurants.

This is a remote role but is only open to UK residents, as we expect to be out in store or at meetings once a week on average.

Candidates outside of a 2 hour travel window of London will not be considered.

Key Responsibilities:

• Develop and Execute Digital Marketing Campaigns: Plan, execute, optimise and report on digital marketing campaigns across multiple channels (e.g. Paid search, paid social, display) to drive bookings, brand awareness, engagement, and conversions. This is hands-on, direct responsibility, without the use of agencies.
• CRM management: Plan and activate broadcast and automated emails, ownership of the CRM platform, including setting up rewards and testing.
• Grow loyalty and acquisition: Find opportunities to recruit new members through offers and keep existing members engaged through the rewards app notifications and promotions. Use customer and sales data to improve our CRM, grow our audience and drive frequency of visits and spend per head
• Performance Analysis and Reporting: Monitor, analyse, and report on key metrics (ROI, CPC, CPA, CTR, etc.), leveraging data to inform decision-making and optimize future campaigns. This is a heavily data lead role.
• A/B Testing & Optimisation: Continuously test and refine digital marketing strategies and creatives to improve campaign performance, including ad creative, bidding strategies, channel mix, ad copy, targeting identify campaign opportunities for additional revenue.
• Audience Targeting and Segmentation: Use audience data to create personalised marketing campaigns that target specific demographics and customer segments to drive engagement.
• Collaborate with Cross-Functional Teams: Work closely with the creative, brand and content teams to ensure all digital campaigns align with TGI Fridays’ brand guidelines and messaging. You should be comfortable creating short copy for campaign ads and making tweaks to assets using simple creative platforms like Canva.
• Media Budget Management: Manage digital media budgets to ensure optimal allocation of spend - maximising and reporting on campaign performance within budget constraints.
• Partner Relationships: Collaborate with external partners, and platforms to drive bookings through third parties. Searching for new partner opportunities and improve existing campaign results within the current partners.
• Stay Current with Digital Trends: Keep up-to-date with the latest digital marketing trends, tools, and best practices to ensure TGI Fridays stays ahead of the competition in the digital landscape.
• Regular Travel to Venues: Attend on-site meetings and events at TGI Fridays locations to gain insights into the brand and ensure alignment of digital campaigns with in-store promotions and strategies.
  
  

Required Skills & Experience:

• Minimum of 5 years’ experience as a digital marketing manager, with a focus on paid media marketing and CRM.
• Paid Media Expertise: Strong hands-on knowledge of digital advertising platforms (Google Ads, Meta Ads etc.) and performance measurement tools (Google Analytics, SEMrush etc.) to manage the campaigns from start to finish.
• Email Experience: Proven background of managing email programs with broadcast and automations, creating emails, segmenting audiences, sending the emails and reporting.
• Loyalty Experience: Previous experience of managing loyalty programs, audience analysis, program management and offer set up and reporting.
• Comms planning: ability to create and activate a comms plan within paid media, push messaging and email to align with business objectives and campaign focus.
• Analytical Skills: Ability to interpret data and translate insights into actionable strategies to improve digital campaign performance – strong Excel skills.
• Communication Skills: Excellent written and verbal communication skills for collaborating with internal teams, agencies, and external partners. Confidence in presenting ideas and recommendations to drive growth in your area.
• Adaptability: Ability to thrive in a fast-paced, constantly changing environment.
  
  

Preferred Qualifications:

• Experience in the hospitality industry or similar is a plus.
• Familiarity with CRM and email platforms (e.g., Punchh, Salesforce).
• Knowledge of SEO and content marketing strategies.
• Experience managing digital campaigns with a national or regional focus.
  
  

Please note: we do not use Media agencies, so hands-on experience of managing campaigns is a must.