Digital Marketing Manager

TN United Kingdom; Leeds; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading organization in the energy sector is seeking a driven Digital Marketing Manager to implement their lead generation strategy. The role involves planning and executing digital marketing initiatives, managing campaigns, and reporting on performance. The successful candidate will have a strong background in B2B marketing, excellent communication skills, and proficiency in tools like Hubspot and Google Analytics. This is an exciting opportunity to work in a collaborative team environment.

Benefits

25 days holiday

Additional holiday purchase scheme

Supportive team environment

Qualifications

• 4+ years experience in a Digital Marketing role.
• Proven experience in a similar role, preferably within a similar sector.

Responsibilities

• Plan and implement comprehensive digital marketing initiatives.
• Manage campaigns across key channels, including SEO, PPC, and paid social media.
• Create strategies aimed at increasing website traffic and driving high-quality lead generation.

Skills

B2B Marketing

Digital Marketing

SEO

PPC

Project Management

Communication

Analytical Skills

Education

Degree in Marketing

Degree in Business

Tools

Hubspot

Google Analytics

Job description

Social network you want to login/join with:

• Report into an experienced Marketing Leader
• Exciting opportunity to join an organization within the energy sector

About Our Client

Our client is a well-established organization within the commercial energy sector. With an office just north of Leeds, they are looking for a driven and experienced Digital Marketing Manager to implement their lead generation strategy.

Job Description

The Digital Marketing Manager role will involve:

• Plan and implement comprehensive digital marketing initiatives that align with the broader marketing strategy.
• Utilize Hubspot CRM system to implement email marketing campaigns.
• Manage campaigns across key channels, including SEO, PPC, and paid social media.
• Report on campaign performance.
• Create and execute strategies aimed at increasing website traffic and driving high-quality lead generation.
• Manage multiple concurrent campaigns, ensuring timely execution and adherence to allocated budgets.
• Maintain oversight of the digital marketing budget.
• Stay informed about the latest developments and trends in digital marketing - including any AI tools and automation.
• Work closely with other departments, in particular sales.

The Successful Applicant

A successful Digital Marketing Manager should have:

• 4+ years experience in a Digital Marketing role
• A background in B2B Marketing - either through in-house or agency roles.
• A degree in Marketing, Business, or a related field.
• Experience with automated email platforms - Hubspot is highly desirable.
• Experience with analytics tools - such as Google Analytics.
• Proven experience in a similar role, preferably within a similar sector.
• Transferable sector experience may include energy sector, professional services, business services, legal.
• Excellent knowledge of digital marketing concepts and best practices.
• Strong organisational and project management skills.
• Proficiency in SEO, content management, and social media platforms.
• Exceptional communication and analytical skills.

What's on Offer

On offer for the successful applicant:

• Competitive salary, up to £50,000 - experience dependent.
• 25 days holiday + additional holiday purchase scheme available.
• The opportunity to work in a supportive and collaborative team environment.