Digital Content Creator

JR United Kingdom; West Yorkshire; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading pharmaceutical organization in West Yorkshire is seeking a Digital Content Creator for an 18-month fixed term contract. This hybrid role involves developing digital content, managing campaigns, and collaborating with various teams to enhance outreach and engagement. Ideal candidates will have a background in marketing or digital media and experience in content creation and SEO strategies.

Qualifications

• 2-3 years of experience in digital content creation.
• Proven ability to develop and execute digital marketing campaigns.

Responsibilities

• Develop high-quality digital content for product launches.
• Plan and manage content release schedules.
• Implement SEO strategies to enhance digital engagement.

Skills

Digital Marketing

SEO

Content Creation

Communication

Education

BSc in Marketing

BSc in Communications

BSc in Digital Media

Tools

Salesforce Marketing Cloud

Journey Builder

Job description

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Digital Content Creator - Pharmaceuticals

Hybrid

18-month fixed term contract

Scope of the role

An integral role for an established pharmaceutical organisation based in W. Yorkshire. This is an exciting opportunity to join a thriving team of digital marketing professionals, develop your core content skills, and contribute to the digital outreach and engagement goals of the organisation.

Duties and responsibilities

• Develop high-quality digital content including websites, promotional emails, social media videos, and bite-sized webinars to support new product launches and campaigns.
• Plan and manage a schedule of content releases to ensure timely delivery of digital assets across various pharmaceutical products.
• Implement content SEO strategies (technical, onsite, and offsite) to enhance visibility and digital engagement for specific products.
• Create and manage email campaigns using in-house and agency resources, aiming to reach healthcare professionals and patients, and analyze campaign performance for optimization.
• Develop webinar content and craft bite-sized videos through the webinar portal.
• Set up and manage automation in Salesforce to optimize user experience and personalization based on the customer journey.
• Collaborate with marketing, IT, global CRM, and customer service teams to align digital content strategies with business objectives, and engage stakeholders for feedback.
• Manage third-party technical and agency relationships, oversee project lifecycles, and ensure milestones and budgets are met.
• Track campaign performance via Salesforce analytics, identify areas for improvement, and optimize future campaigns.

Your background

• BSc or equivalent in Marketing, Communications, Digital Media, or related field.
• Knowledge of Salesforce Marketing Cloud and/or Journey Builder.
• 2-3 years of experience in digital content creation within a commercial industry.
• Proven ability to develop and execute digital marketing campaigns and content strategies.
• Understanding of SEO and content optimization.
• Experience collaborating with subject matter experts to craft industry-relevant content.
• Flexible, proactive, and highly communicative approach.

If this sounds like your next Digital Content role, please contact me ([emailprotected]) for more information or apply here.