Social media content creator - B2B tech

Canonical; City of Edinburgh; Remote; USD 30,000 - 55,000; Full time

Job summary

An innovative tech company is seeking a passionate Social Media Content Creator to amplify its brand presence across various platforms. This role is perfect for someone who thrives in a remote working environment and is eager to engage with diverse audiences. You'll be responsible for crafting compelling content that resonates with tech enthusiasts and professionals alike, while also analyzing performance metrics to refine strategies. Join a dynamic team dedicated to shaping the future of technology and enjoy a range of benefits, including a personal development budget and opportunities for travel. If you have a flair for creativity and a passion for technology, this is the perfect opportunity for you.

Benefits

Personal learning and development budget

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Programme

Travel opportunities for team sprints

Priority Pass for travel upgrades

Qualifications

• Experience in B2B technology marketing and campaign management.
• Strong understanding of social media best practices and tools.

Responsibilities

• Develop and execute multi-channel communication strategies.
• Analyze and report on content performance and audience engagement.

Skills

Copywriting

Social Media Management

Content Marketing

Analytical Skills

Project Management

Education

Bachelor's Degree in Marketing or Communications

Tools

Sprout Social

Google Analytics

Jira

Job description

Join to apply for the Social media content creator - B2B tech role at Canonical

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Join to apply for the Social media content creator - B2B tech role at Canonical

Be the voice of Canonical across channels

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

We are looking for an energetic and creative social media content creator to join our communications team. The ideal person for this role writes outstanding copy, has experience with marketing B2B technology products, and comes up with campaign concepts that make products and brands stand out. You care equally about planning accuracy, cross-team collaboration and creating audience-focused content, ideally with an understanding of technology concepts. In this role, you will have the opportunity to build a career with a community-focused brand that touches every aspect of the modern technology stack.

Our communication strategy provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of Ubuntu. From #opensource to coffee on K8s, launch previews to storms on X over some cool release swag, our marketing team is committed to creating conversations with audiences all over planet earth: developers, tech enthusiasts, security engineers...

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience owning campaigns and collaborate with others to make them happen. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be driven, organized and attentive to detail.

This role sits in the communications team reporting to the director of communications.

Location: This role will be based remotely in the EMEA region.

What your day will look like

• Develop a communications strategy across multiple channels, with a focus on excellent planning and timely delivery
• Deliver regular analysis and reporting on various communications channels, content performance and campaigns results
• Support the growth and nurturing of Canonical's digital audiences, while increasing engagement rates and valuable actions
• Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
• Be responsible for executing A/B and multivariate growth tests
• Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
• Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content
• Package all of Canonical's product offerings and educational materials creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR
  
  

What we are looking for in you

• Understanding of best practices for communications in tech
• Hands-on knowledge of social media management tools like Sprout Social, an understanding of web analytics tools (social and web like Google Analytics) is a plus
• Proficiency with at least four social media platforms including LinkedIn, YouTube, X, Meta, Instagram and Reddit
• An analytical eye and a good sense for the type of content that performs best depending on platform and objective
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• Affinity for planning is a must, experience with project management tools like Jira is an advantage
• Interest in video and production, with some projects or strong thoughts on the use of video in social media
• Willingness to travel up to 4 times a year for internal or external events
  
  

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

Fully remote working environment - we've been working remotely since 2004!

Personal learning and development budget of 2,000USD per annum

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Programme

Opportunity to travel to new locations to meet colleagues at 'sprints'

️Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Software Development

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