Senior Content Strategist, European Markets

Etsy; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

Etsy is seeking a Senior Content Strategist for European Markets to lead localized content creation and drive impactful marketing campaigns across the UK, Germany, and France. This full-time role involves collaboration with various teams to enhance Etsy's local credibility and community engagement through strategic storytelling and compelling content.

Benefits

Equity package

Annual performance bonus

Competitive benefits

Qualifications

• Proven track record of developing engaging content for European audiences.
• Experience in planning, writing, and editing for various marketing channels.
• Familiarity with content management systems and analytics.

Responsibilities

• Lead localized content creation for UK, Germany, and France markets.
• Develop marketing campaigns and experiences for European markets.
• Monitor trends and emerging technologies to drive growth.

Skills

Content creation

Copywriting

Collaboration

Data analysis

Tools

Content management systems

Analytics platforms

Photo editing tools

Job description

Senior Content Strategist, European Markets

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Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

What’s the role?

As the Senior Content Strategist, European Markets, you will lead localized content creation and copywriting for our UK, Germany, and France markets. You'll partner with marketing channel owners, brand strategists, merchandisers, and more to develop engaging and trustworthy campaigns and experiences for our European markets, building Etsy's local credibility while highlighting and celebrating our global community of talented makers and curators.

This is a full-time position reporting to the Senior Manager, Buyer Content Strategy. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United Kingdom.

Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our Flex and Office-based work modes and workplace safety policies here.

What’s this team like at Etsy?

This role sits on the Brand Copy & Editorial Team. Part of the larger Etsy Brand Content Team, our team inspires action through strategic storytelling. We’re Etsy’s voice, bringing the brand to life throughout priority below-the-line buyer initiatives and product surfaces, and driving engagement with compelling, best-in-class content that is tailored to our key international markets. We introduce buyers to the best of Etsy and our incredible creative community, and give them reasons to come back and shop day after day.

What does the day-to-day look like?

• Support the International team in developing our regional marketing moments calendar, and continually identify emerging opportunities to drive cultural relevance in local markets through content.
• Evolve the strategy for our market-specific blogs in the UK, Germany, and France, using existing research and data insights and ongoing content performance analysis.
• Partner with CRM team to build and implement content plans for localized buyer marketing emails and push notifications (and their landing pages), including writing or editing copy.
• Support additional content needs for buyer-facing channels, including Editors’ Picks pages, social content, and SEO content, and partner with channels and copy leads to align programming across onsite and offsite touchpoints.
• Facilitate editor reviews of translated content to ensure alignment with Etsy’s style and tone of voice and work with Translation team to improve the quality of localized experiences for our UK, German, and French markets.
• Onboard, manage, and edit local freelance writers, ensuring adherence to Etsy’s writing guide and tone of voice, and support sourcing of in-market freelancers for seller programming as needed.
• Monitor trends, industry news, and emerging technologies in order to drive future growth.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
  
  

Qualities that will help you thrive in this role are:

• You have a proven track record of developing engaging, impactful content for audiences in Europe, preferably working for brands or agencies.
• You’ve planned, written, and edited content for a variety of marketing channels, including blogs, email, and social media.
• You have experience building and implementing content strategies for blogs and email.
• You’re able to successfully collaborate with partners to drive impact.
• You’re familiar with content management systems, analytics platforms, and basic photo editing tools.
• You have excellent judgment and can make insightful decisions about copy based on data and research.
• You’re organized and focused, but also flexible and open to change.
• Knowledge requirements: Fluent in English and German, basic understanding of French.
  
  

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Software Development

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