Digital Marketing Manager

TN United Kingdom; East Hagbourne; Hybrid; GBP 46,000; Full time

Job summary

A leading company in the retail/manufacturing sector is seeking a Digital Marketing Manager for a maternity cover of 12–14 months. The successful candidate will oversee all digital and media communications, manage a digital marketing executive, and collaborate with sales leads to enhance brand exposure across various platforms.

Qualifications

• 4 years experience in similar roles (marketing and digital).
• Ability to demonstrate experience using data to inform results.
• Excellent communication skills and stakeholder management.

Responsibilities

• Develop and execute retail media plans with DIY customers.
• Manage the overall product website and content strategy.
• Work with external PR agency to manage press releases.

Skills

Communication

Stakeholder Management

Data Analysis

Project Management

Education

Marketing degree or CIM qualification

Job description

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Digital Marketing Manager (Mat Cover, 12–14 months)

Didcot - Hybrid

£46,000

Hays Marketing are currently supporting an Oxfordshire-based client who works within the retail/manufacturing sector with their need for an experienced digital marketing expert to cover a period of maternity.

The successful candidate will take ownership of all digital and media communications for the UK business and line manage a digital marketing executive while ensuring alignment globally with all digital activity.

The Role

1. Work collaboratively with channel sales leads to develop digital media strategies
2. Develop and execute retail media plans with DIY customers
3. Work with e-commerce customers to maximise brand exposure
4. Plan and execute print/digital media to support retail, projects, initiatives, and product launches
5. Work with HQ to develop B2C paid social and search campaigns aimed at boosting brand awareness and engagement
6. Oversee B2B and B2C communications across various platforms including website, email marketing, and social media
7. Manage the overall product website and content strategy, ensuring the site is up to date and aligned with marketing goals
8. Work closely with HQ teams on SEO optimisation and new digital projects
9. Work with external PR agency to manage press releases, media coverage, and press interviews
10. Create launch kits to support product launches and marketing campaigns

The Candidate

1. Marketing degree or CIM qualification
2. 4 years experience in similar roles (marketing and digital)
3. Ability to demonstrate experience using data to inform results and maximise performance
4. Excellent communication skills and stakeholder management
5. Able to manage multiple projects simultaneously

If this role is of interest or if you have any questions, please click apply now or email me at #4680762 - Thomas Medcalf