Digital Marketing Manager

eMed Healthcare UK; London; On-site; GBP 60,000 - 65,000; Full time

Job summary

A leading healthcare company in London is seeking a proactive Digital Marketing Executive to enhance their performance-based marketing activities. The role involves managing PPC campaigns, supporting SEO efforts, and collaborating across departments to drive digital performance. The ideal candidate will thrive in a fast-paced environment and possess strong analytical skills. This permanent position offers a competitive salary and a range of benefits, fostering a collaborative and dynamic workplace.

Benefits

Salary: £60,000 to £65,000 per annum

eMed flex-leave

5% employer pension contribution

Life insurance (4x annual salary)

Health cash plan

Employee Assistance Program

Eye care vouchers (up to £20)

Enhanced maternity, paternity, and adoption pay

Health & Wellbeing resources

Up to £80 towards noise-cancelling headphones

Qualifications

• Proven experience managing PPC campaigns.
• Proficiency in Google Analytics and WordPress.
• Strong analytical skills with data insights.

Responsibilities

• Plan, manage, and optimize PPC campaigns.
• Support ongoing SEO efforts and website management.
• Monitor and analyze website and campaign performance.

Skills

PPC

SEO

Google Analytics

WordPress

Data Analysis

A/B Testing

Tools

Google Ads

Search Console

Google Tag Manager

VWO

Job description

We're seeking a proactive, data-driven Digital Marketing Executive with strong PPC expertise and a well-rounded digital skill set to support SEO, website management (WordPress), and analytics (Google Analytics & Search Console). You should thrive in a fast-paced, agile environment where testing, learning, and adapting quickly are essential.

The role is within the Growth team, focusing on our NHS practice, GP at hand. It offers an exciting opportunity to shape performance-based marketing activities, contribute to multi-channel campaigns, and enhance digital performance across the funnel.

The role involves acquiring new customers through paid and owned channels, creating campaigns, and managing their end-to-end implementation. A creative mindset and a critical eye for brand guidelines are essential.

While based in the growth team, strong networking skills are required to collaborate across departments for developing content for blogs and social media.

Note: This is a permanent role, working five days a week in the office (Mon-Fri, 9 am to 6 pm) at Drummond Street, Euston.

What You Will Work On:

1. Plan, manage, and optimize PPC campaigns (Google Ads, Bing, social media where relevant) to maximize performance and ROI.
2. Support ongoing SEO efforts, including keyword research, on-page optimization, and content recommendations.
3. Manage website content and updates in WordPress, ensuring strong UX, technical hygiene, and SEO performance.
4. Monitor, report, and analyze website and campaign performance using Google Analytics, Search Console, and other tools.
5. Conduct A/B and multivariate tests to improve campaign performance and website conversion rates.
6. Develop reporting dashboards and insights to inform decision-making.
7. Stay updated on industry trends and innovations in digital marketing.

What We’re Looking For:

• Proven experience managing PPC campaigns, especially with Google Ads.
• Proficiency in Google Analytics, Search Console, and WordPress.
• Solid understanding of SEO principles and tactics.
• Strong analytical skills with the ability to generate insights from data.
• Experience with A/B testing tools and CRO methodologies.
• Adaptability to changing circumstances and openness to new ideas.
• Initiative in identifying and addressing challenges and opportunities.
• Effective team collaboration skills, respecting diverse perspectives.
• Support across various marketing projects, including social media, email campaigns, and events.

Desirable:

• Experience in e-commerce or high-growth industries.
• Familiarity with tag management systems like Google Tag Manager.
• Basic knowledge of HTML/CSS.
• Experience with testing platforms such as VWO.

What We Offer:

• Salary: £60,000 to £65,000 per annum
• eMed flex-leave
• 5% employer pension contribution on a 5% employee contribution
• Life insurance (4x annual salary)
• Health cash plan
• Employee Assistance Program
• Eye care vouchers (up to £20)
• Enhanced maternity, paternity, and adoption pay
• Health & Wellbeing resources
• Up to £80 towards noise-cancelling headphones

Note: Offers are subject to satisfactory references and an enhanced DBS check.

Working at eMed:

Whether in offices, clinics, or remotely, eMed fosters a collaborative and dynamic environment with experienced industry leaders. You'll have opportunities to make an impact in a fast-paced, learning-focused setting.

Who We Are:

At eMed, our people are part of something bigger—innovators shaping the future of healthcare. We value our team and strive to find the best talent, serving millions with a focus on diversity and inclusion.

Diversity:

We believe diversity fosters a better, healthier world. We promote an inclusive environment where all employees can grow and succeed, regardless of race, gender, age, or other protected characteristics.