Head of Content

Open House London Ltd; Greater London; On-site; GBP 45,000 - 50,000; Full time

Job summary

A leading hospitality group is seeking a Head of Content Creation to drive their content strategy and execution across various platforms. This role involves hands-on content production, collaboration with teams, and shaping brand identity through storytelling. Ideal candidates are passionate about hospitality and possess strong skills in video production, social media strategy, and copywriting. Join a dynamic team that thrives on creativity and connection.

Qualifications

• Proven experience in content creation and social media strategy.
• Strong social video production and editing skills.
• Excellent copywriting with a sharp, playful tone.

Responsibilities

• Own the content calendar and develop content strategies.
• Produce high-quality content across multiple platforms.
• Lead social media content creation and engagement.

Skills

Content Creation

Social Media Strategy

Copywriting

Video Production

Graphic Design

Tools

Adobe Premiere Pro

CapCut

Canva

Adobe Creative Suite

Google Analytics

Meta Ads Manager

Mailchimp

Klaviyo

Job description

Head of Content Creation - Package £45,000-50,000

London-based, with regular on-site presence across our venues (Open House London Group, Boxcar Group & The Italian Greyhound)

Do you live and breathe hospitality? Are you a creative powerhouse who thrives on storytelling, strategy, and social engagement? We're looking for a Head of Content Creation to lead and deliver outstanding, on-brand content across our growing hospitality group.

This is an exciting opportunity to own and elevate our content output across multiple platforms and brands – from big-picture content strategy to getting stuck in on the ground, camera in hand, capturing moments worth sharing.

The Role

As our Head of Content Creation, you'll shape how our brands speak and show up across social media, websites, newsletters, paid campaigns, and more. You’ll oversee all aspects of content development – from ideation and strategy to production and publishing – with a strong emphasis on storytelling, performance, and authenticity.

You’ll work cross-functionally with marketing, design, people, and senior leadership teams, and act as a key voice and creative driver of our brand identity. Whether crafting SEO-optimised blogs, directing video shoots, or supporting our digital learning content, you’ll be bringing our stories to life in a dynamic, people-first environment.

What You'll Be Doing

Content Strategy & Planning

• Own the content calendar across all brands and platforms.
• Develop and deliver content strategies that align with our brand goals, seasonal moments, and key business initiatives.
• Bring energy and ideas to brand campaigns, launches, and events.
• Track performance and evolve strategy using data-driven insights.

Content Creation & Execution

• Produce high-quality, platform-appropriate content across social, web, email, internal comms, and paid media.
• Be hands-on with video production (including filming and editing), photography, and copywriting.
• Repurpose content across channels to maximise impact.
• Stay on the pulse of industry trends, content formats, and creative inspiration.

Social Media & Engagement

• Lead the creation of content for Instagram, TikTok, YouTube Shorts, LinkedIn, and more.
• Own community tone of voice and bring strong instincts for what drives engagement.
• Respond to interactions and foster genuine online relationships.

Team & Cross-Functional Collaboration

• Work closely with marketing, operations, and design teams to deliver integrated campaigns and storytelling moments.
• Support people and learning teams with internal content (e.g., onboarding, training).
• Represent the brand with external partners, collaborators, and influencers.

About You

• A true hospitality enthusiast – you understand the industry and love creating content that captures its energy.
• Comfortable being both behind and in front of the camera, especially for short-form video.
• Strong instincts for what makes content perform across Meta, TikTok, YouTube Shorts, LinkedIn and beyond.
• Excellent copywriter with a tone of voice that’s sharp, playful, and always on brand.
• Confident video editor and graphic content creator.
• Highly organised, proactive, and deadline-driven – you’re the person who makes things happen.
• Comfortable spinning plates and switching between brands, formats, and priorities.
• A natural collaborator and communicator who thrives on connection and creativity.

Essential Skills & Experience

• Proven experience in content creation, social media strategy, or digital marketing – ideally in a multi-brand or fast-paced environment.
• Strong social video production and editing skills (e.g., Adobe Premiere Pro, CapCut, or equivalent).
• Working knowledge of content scheduling tools (e.g., Later, Sprout Social, or Meta Suite).
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
• SEO understanding and copywriting for web and email.
• Familiarity with Google Analytics, Meta Ads Manager, and email platforms like Mailchimp or Klaviyo.

Bonus Points For

• Existing personal or professional social media presence in hospitality or food & drink.
• Experience working on content for paid media, partnerships, or influencer marketing.
• Ability to support internal learning or L&D content creation.
• Experience creating content in or for restaurants, hotels, or F&B brands.

The Vibe

We’re a collaborative, ambitious team working across multiple hospitality concepts, each with its own voice and vision. No day is the same – and that’s exactly how we like it. This role is for someone who’s hands-on, entrepreneurial, and ready to help shape how our stories are told.