Social & Content Manager at Sips.™ (Full-Time)

Curated Sourcing; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Curated Sourcing is launching Sips, a new accessories and hydration brand, and is seeking a full-time social & content manager. This role involves developing the brand's digital presence, creating engaging content, and building a community from the ground up. Ideal candidates will have experience in the beauty or wellness sectors and a strong understanding of social media trends.

Qualifications

• 3-5+ years experience in social/content, ideally in a beauty, wellness, or fashion startup.
• Experience managing a product launch or social build from zero to scale.
• Fluent in TikTok, Instagram, and creator trends.

Responsibilities

• Build and execute a 0-6 month launch strategy for Instagram and TikTok.
• Develop content calendars aligned to brand edits, seasons, and trends.
• Lead photo/video shoots and manage UGC campaigns.

Skills

Social media strategy

Community engagement

Content creation

Trend analysis

Visual direction

Tools

Shopify

Email marketing tools

Job description

Sips is a bold new accessories and hydration brand launching in June 2025 (instagram @hellosips)

At the heart of our launch is a beautifully designed 480ml BPA-free Tritan bottle wrapped in a tactile TPE leather-effect bumper. Available in 11 curated colours and three aesthetic “Edits” (Colourpop, Pastel, Cult), Sips is more than a bottle - it’s an everyday lifestyle object. Think hydration meets handbag essential.

We’ve created Sips to slot seamlessly into workdays, coffee runs, dog walks, and gym bags. The product is fashion-forward, functional, and endlessly customisable with future straps, charms, and add-ons planned.

We’re now looking for our first full-time social & content manager to launch and build the Sips brand from the ground up.

role overview

As social & content manager, you’ll own the full digital presence of Sips. This is a hands-on creative role for someone who can straddle strategy and execution, and who thrives in building an engaged community from zero.

You’ll develop our social media identity, lead photo/video shoots, drive user-generated content (UGC), and work with our paid ads agency to ensure creative is performance-ready. You’ll also shape our brand voice, tone, and launch comms across social, web, and email.

This is your chance to help craft one of the most stylish new wellness brands in the UK and US.

key responsibilities

• Build and execute a 0-6 month launch strategy for Instagram and TikTok
• Develop content calendars aligned to brand edits, seasons, and trends
• Grow our community through trend-led, on-brand, thumb-stopping content
• Own daily content publishing, Stories, Reels, and engagement
• Monitor insights and optimise content to increase reach, saves, shares, and CTR

content & UGC production

• Brief and direct photo/video shoots - own moodboards, props, shoot lists
• Source and manage photographers, stylists, models, and locations
• Build and maintain a network of UGC creators (via gifting or paid collaborations)
• Plan and execute UGC seeding and influencer campaigns pre- and post-launch
• Curate content for social, website assets, and email campaigns

brand & creative direction

• Develop brand tone of voice and ensure consistency across all channels
• Own visual direction for colour edits (Colourpop, Pastel, Cult)
• Create aesthetic identities and seasonal campaign ideas (e.g. Your World Edit, What’s in My Bag, Minimalist vs. Maximalist)

paid media & ecommerce creative

• Collaborate with our paid ads agency to supply high-quality creatives
• Develop ad-specific UGC and lo-fi content for TikTok Shop and Meta ads
• Test hooks, CTAs, and creative formats; learn and iterate quickly

pre-launch & launch campaigns

• Lead teaser content, countdowns, and launch week takeovers
• Orchestrate community-building activities (e.g. giveaways, waitlist drives)
• Support the integration of UGC and feed into Shopify website experience

we’re looking for someone who...

• Has 3-5+ years experience in social/content (ideally in a beauty, wellness, or fashion startup)
• Has managed a product launch or social build from zero to scale
• Is fluent in TikTok, Instagram, creator trends, and native platform tools
• Can ideate, brief, and execute strong lifestyle and UGC-led content
• Has an aesthetic eye and understands minimalism, colour theory, and trend curves
• Has experience directing or producing shoots (photography and/or video)
• Can confidently manage influencer comms, gifting, and community seeding
• Understands how content feeds into performance ads and conversion
• Bonus: Shopify and email marketing familiarity (e.g. Klaviyo, Flodesk)
• Work directly with the brand founders to shape the DNA of a new lifestyle brand
• Launch something stylish, differentiated, and full of potential for collabs and NPD
• Huge creative freedom - no red tape, just beautiful execution
• Hybrid or remote flexibility with occasional shoots
• Be part of a product that’s getting attention in NY, LA and London already

location: hybrid - London-based preferred (remote considered)

type: full-time, permanent

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail

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