Social Art Director

John Lewis Partnership; London; Hybrid; GBP 42,000 - 55,000; Full time

Job summary

A leading company is seeking a Social Art Director to create innovative social-first content across various categories including fashion and beauty. The ideal candidate will have a strong background in art direction, dynamic editing, and a portfolio showcasing their work. This role offers a hybrid working pattern and is based in London.

Qualifications

• Proven experience in art direction for social media.
• Experience in social first content creation.
• A portfolio showing social first work ideally within fashion, beauty or lifestyle.

Responsibilities

• Storyboard, shoot and edit daily content and campaigns.
• Deliver social content from concept through to post-production.
• Work as part of a broader team consisting of social marketeers.

Skills

Art direction for social media

Social first content creation

Dynamic editing styles

Graphic design

Camera operations

Post production

Education

Portfolio showing social first work

Tools

Adobe Creative Suite

Final Cut Pro

Google Docs

TikTok

Instagram

Facebook

Pinterest

Job description

About the role

As the Social Art Director, you are someone who is never short of creative ideas and has the drive to bring them to life, with a strong understanding of how to create social-first content. You’ll ensure every brief is executed to maximize commercial impact and align with our brand standards, seamlessly reflecting our brand’s creative vision. Reporting to the Senior Social Art Director and partnering directly with the social team, you’ll have a background in social-first art direction and content creation, with specific experience in fashion, beauty, or home.

Working at pace with the social marketing team, you’ll deliver innovative content across multiple categories including Womenswear, Menswear, Beauty, Home, and Tech, as well as adapting seasonal brand campaigns.

You will work to create content that is imaginative, thoughtful, and brand-building, while being true to the brand’s visual tone of voice and social content best practices. You’ll have a solid understanding of social platform nuances, underpinning all your creative output. The Social Art Director is a true 360° creative, confident in concepting, self-shooting, editing, and generating social-first graphics. You are culturally aware, have impeccable taste, and are curious by nature. You understand key social metrics and use reporting and insights to inform future work.

Key responsibilities

• Storyboard, shoot, and edit daily content and campaigns that resonate with our online community, drive social engagement, and fit our brand tone of voice.
• Deliver social content from concept through post-production, overseeing each step at pace to ensure brand appropriateness.
• Learn from previous projects, review key metrics, and adapt creative strategies to generate further engagement.
• Collaborate with social marketers and the broader content and creative teams.
• Stay updated on global cultural and social trends, as well as industry nuances, to create innovative ideas and concepts.
• Work cross-functionally with the wider creative team to adapt campaigns for social media.
• Maintain high-quality work across all platforms, ensuring consistency with brand tone of voice.
• Research and present social media trends, including possible collaborators and technologies for content delivery.

Essential skills/experience

• Proven experience in social media art direction.
• Experience in social-first content creation, including dynamic editing styles and graphic design.
• Proficiency with Adobe Creative Suite (Premiere, After Effects, Photoshop), Final Cut Pro, Google Docs, Sheets, Slides, and social platforms like TikTok, Instagram, Facebook, Pinterest.
• Knowledge of camera operations, lighting, and post-production editing, grading, graphics, and sound.
• A portfolio showcasing social-first work, ideally in fashion, beauty, or lifestyle industries.

Desirable skills/experience

• Cinema 4D, Adobe Audition, Illustrator, Lightroom.