Social Art Director

John Lewis & Partners; London; Hybrid; GBP 42,000 - 55,000; Full time

Job summary

A leading company in the retail sector is seeking a Social Art Director to create innovative, social-first content that aligns with brand standards. This role involves managing content across various platforms, ensuring engagement through creative storytelling and collaboration with marketing teams. The ideal candidate will have proven experience in social media art direction and a strong portfolio showcasing their work in fashion, beauty, or lifestyle industries.

Qualifications

• Proven experience in social media art direction.
• Portfolio showcasing social-first work, ideally in fashion or beauty.
• Knowledge of camera operations and lighting.

Responsibilities

• Storyboard, shoot, and edit daily content.
• Manage social content from concept to post-production.
• Collaborate with social marketers and creative teams.

Skills

Social media art direction

Content creation

Dynamic editing

Graphic design

Camera operations

Post-production editing

Tools

Adobe Creative Suite

Final Cut Pro

TikTok

Instagram

Facebook

Pinterest

Job description

Join to apply for the Social Art Director role at John Lewis & Partners

About The Role

As the Social Art Director, you are someone who is never short of creative ideas and the drive to bring them to life, with a strong understanding of how to create social-first content. You’ll ensure every brief is executed to maximize commercial impact and align with our brand standards, reflecting our brand’s creative vision. Reporting to the Senior Social Art Director and collaborating with the social team, you’ll have a background in social-first art direction and content creation, preferably within fashion, beauty, or home sectors. You will deliver innovative content across multiple categories including Womenswear, Menswear, Beauty, Home, and Tech, adapting seasonal campaigns as needed.

You will create content that is imaginative, thoughtful, and brand-building, maintaining the brand’s visual tone of voice and social content best practices. A solid understanding of social platform nuances will underpin your creative work. You should be confident from concepting through to self-shooting, editing, and creating social graphics. Awareness of cultural moments, impeccable taste, and curiosity are essential. You should also understand key social metrics, using reporting and insights to inform future projects.

Key Responsibilities

1. Storyboard, shoot, and edit daily content and campaigns that resonate with our online community and drive engagement.
2. Manage social content from concept to post-production, ensuring brand appropriateness at each step.
3. Review project metrics and adapt creative strategies to enhance engagement.
4. Collaborate with social marketers and the wider content and creative teams.
5. Stay updated with global cultural and social trends to foster innovative ideas.
6. Work cross-functionally to adapt campaigns for social media platforms.
7. Ensure high-quality, consistent content across all platforms, aligned with brand tone of voice.
8. Research and present social media trends, potential collaborators, and technological innovations.

Essential Skills & Experience

• Proven experience in social media art direction.
• Experience in social-first content creation, including dynamic editing and graphic design.
• Proficiency in Adobe Creative Suite (Premiere, After Effects, Photoshop), Final Cut Pro, and familiarity with TikTok, Instagram, Facebook, Pinterest.
• Knowledge of camera operations, lighting, and post-production editing, grading, graphics, and sound.
• A portfolio showcasing social-first work, ideally within fashion, beauty, or lifestyle industries.

Desirable Skills

• Cinema 4D, Adobe Audition, Illustrator, Lightroom.

Additional Information

This is a 12-month secondment/fixed-term contract based at our London Head Office in Pimlico, with a hybrid working model. The role involves visiting John Lewis branches as needed, with travel expenses claimable. The salary ranges from £42,700 to £55,000 depending on experience. The application process includes CV and portfolio uploads, followed by a two-stage interview. We support flexible working arrangements and encourage early applications as roles may close early.