Digital Content Manager

Mulberry England; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading luxury brand is seeking a Digital Content Manager to shape their online storytelling and enhance customer engagement. This role involves developing content strategies, collaborating with various teams, and optimizing performance based on trading insights. Join a company committed to sustainability and inclusivity, where your contributions will support a greener future.

Qualifications

• At least 4 years’ experience of building content plans.
• Experience working with a trading/ecommerce team.

Responsibilities

• Lead the development of the visual content strategy for Mulberry's digital presence.
• Manage collaboration with Digital Content Executive and Digital Design Team.
• Analyze trading behavior and recommend content optimizations.

Skills

Commercial acumen

Content planning

User experience analysis

Tools

Content Square

GA4

Job description

Established in Somerset in 1971, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft, our ambition is to create progressive luxury.

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.

The Role:

Creative and data-driven Digital Content Manager to lead the planning and optimisation of digital content across our website; customised by country/region where applicable. This role plays a pivotal part in shaping our brand storytelling, driving customer engagement, and supporting commercial goals through aligning different business and creative teams towards commercial goals that aligns with seasonal campaigns, product launches, and customer trends.

You will build and publish all digital store and non-store content pages including homepages, landing pages and customer-facing information. Actively engaging with Marketing and Merchandising to create briefs on seasonal Product Marketing Strategy through identifying commercial priorities and requirements.

Duties & Responsibilities:

- Lead the development and execution of the weekly visual content strategy for the global Mulberry digital presence, with a sharp focus on driving sales and tailoring experiences by region, market, and customer segment.

- Manage and collaborate with the Digital Content Executive to strategically brief the Digital Design Team on asset needs, ensuring seamless customer journey flows across platforms.

- Present and advocate proposed site content and page layouts to key stakeholders, securing alignment and timely approvals for go-live.

- Champion alignment between Mulberry.com content updates and broader Digital Marketing and Communications initiatives to deliver a cohesive brand narrative.

- Own the end-to-end build and deployment of digital store and non-store content, including homepages, landing pages, category banners, content blocks, PDP modules, and customer-facing informational pages.

- Partner with the Digital Trading team to analyse trading behaviour across regions, product categories, and SKU-level performance; surface insights and proactively recommend content optimizations to boost commercial performance. Report key actionable insights and learning on a weekly and monthly basis to all stakeholders.

- Manage and integrate localized and translated content to strengthen regional strategies and enhance global relevance.

- Communicate and align the M.com visual content plan with cross-functional teams to ensure consistency in product storytelling and campaign execution.

Culture:

· Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.

· Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.

· Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

· As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.

· Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.

Skills and Experience Required:

- At least 4 years’ experience of building content plans and publishing of site content.

- Commercial acumen, ideally with experience working with a trading/ecommerce team.

- Confident reviewing site usage and user experience using Content Square and GA4

- Working with the wider Digital Trading and Digital Marketing Team, including support for day-to-day requirements to maximize trade.

- Manage or assist with ad-hoc projects that arise within the Digital Trading, Digital Content & Image Team.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at [e-mail].