Marketing Manager - Financial Services / Research Consultancy / Investment Analysis / Data

ZipRecruiter; London; On-site; GBP 55,000 - 70,000; Full time

Job summary

A leading financial services research consultancy seeks a Marketing Manager to drive demand and business growth. You will execute impactful marketing campaigns, leveraging data-driven strategies while collaborating closely with the CEO. This role offers autonomy and the chance to shape the company's marketing efforts in a fast-paced environment.

Qualifications

• Hands-on marketing professional with experience in strategy and execution.
• Knowledgeable in finance sector and data analysis.

Responsibilities

• Develop and execute data-driven marketing campaigns.
• Utilise HubSpot for tracking and analysis.
• Enhance social media presence and drive PR opportunities.

Skills

Data-driven marketing

Social media management

PR and thought leadership

Email marketing

Competitor analysis

Tools

HubSpot

Job description

Job Description

Financial Services - Research Consultancy - Investment Analysis - Data

Marketing Manager

Salary: £55,000 - £70,000

About the company

A leading provider of tactical macro research and positioning data serving the financial services sector.

By offering a comprehensive suite of data-driven solutions, the firm empowers clients to navigate complex financial landscapes and make informed decisions.

With a reputation for delivering actionable insights and high-quality research, the company has become a trusted partner for financial professionals globally.

As it enters an exciting growth phase, they are looking to enhance its brand visibility and expand its marketing efforts by hiring a Marketing, Social Media & Brand Manager.

Role Overview

As the Marketing Manager, you will be instrumental in driving demand and business growth, reporting directly to the CEO. You will play a crucial role in executing marketing initiatives that generate inbound leads and revenue, leveraging data-driven strategies to optimise performance.

You will be responsible for designing and delivering impactful marketing campaigns, utilising HubSpot to evaluate and refine efforts for maximum effectiveness. Your work will span content creation, website optimisation, PR activities, and email marketing, ensuring alignment with the company’s broader growth strategy. A new website is about to be launched, providing a strong foundation to execute targeted campaigns rather than focusing on brand-heavy initiatives.

This role offers the opportunity to work closely with the CEO, ensuring marketing strategies are aligned with business objectives while maintaining autonomy in execution. You will be proactive, collaborative, and results-oriented, ensuring marketing efforts drive meaningful business impact.

The company is committed to delivering cutting-edge insights that empower financial professionals to make informed decisions, and you will play a key part in telling their story. You will also maintain strong relationships with leading financial media institutions such as the Financial Times, Wall Street Journal, Bloomberg, and Business Insider.

Responsibilities

• Develop and execute data-driven marketing campaigns that drive demand and business growth
• Utilise HubSpot to track, analyse, and optimise marketing initiatives, ensuring continuous improvement
• Enhance the company’s social media presence across all relevant platforms
• Drive PR and thought leadership opportunities, establishing and nurturing relationships with key media outlets and industry influencers
• Design and execute high-impact email marketing campaigns to boost engagement and conversions, refining strategies based on performance insights
• Assess marketing effectiveness through data analysis, providing actionable insights to improve future efforts
• Align marketing strategies with the company’s new CRM system to ensure seamless integration and data-driven decision-making
• Collaborate with the sales team to enhance outreach strategies and manage unresponsive or bounced contacts, contributing to new business opportunities
• Monitor industry trends and emerging marketing tools, ensuring the company stays at the forefront of innovation
• Conduct competitor analysis to track industry trends and present insights to senior management
• Prepare and present marketing performance reports in monthly board meetings, highlighting key achievements and data-driven recommendations

This role is ideal for a hands-on marketing professional who thrives in strategy and execution, with the autonomy to drive impactful campaigns while ensuring strategic alignment with senior leadership.

Personality traits

• Knowledgeable of the finance sector with a keen interest in the city
• Collaborative, proactive, goal-oriented
• Autonomous with a strong sense of responsibility
• A team player and natural networker who enjoys building connections both internally and externally
• Knowledgeable about the city with a passion for the financial sector
• Adaptable and thrives in a fast-paced, ambitious environment
• Committed to upholding the company’s values and mission

What is it paying

Salary: £55,000-£70,000

We are an equal opportunities employer.

We value inclusivity and truly believe it creates a better working world.

We love to see applicants of all different backgrounds and hire based on skills and potential, not solely focusing on prior experience.

Qualified applicants will receive consideration for employment without regard to sex, gender, perception or marital status, or other protected characteristics.

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