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Marketing Manager - Financial Services / Research Consultancy / Investment Analysis / Data

The Scale Up Collective

Greater London

On-site

GBP 45,000 - 65,000

Full time

Yesterday

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Job summary

A leading provider in financial services is seeking a Marketing Manager to drive demand generation and business growth. The role involves executing data-driven marketing strategies, enhancing brand visibility, and collaborating closely with the CEO. Ideal for a proactive professional with a passion for finance and marketing.

Qualifications

Experience in developing and executing marketing campaigns.
Strong knowledge of the finance sector.
Ability to analyse data and provide actionable insights.

Responsibilities

Develop and execute data-driven marketing campaigns.
Utilise HubSpot to track and optimise marketing initiatives.
Enhance social media presence and drive PR opportunities.

Skills

Data-driven Marketing

Social Media Management

Public Relations

Email Marketing

Analytical Skills

Tools

HubSpot

Marketing Manager - Financial Services / Research Consultancy / Investment Analysis / Data

The Scale Up Collective provided pay range

This range is provided by The Scale Up Collective. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Financial Services - Research Consultancy - Investment Analysis - Data

Marketing Manager

About the company

A leading provider of tactical macro research and positioning data serving the financial services sector.

By offering a comprehensive suite of data-driven solutions, the firm empowers clients to navigate complex financial landscapes and make informed decisions.

With a reputation for delivering actionable insights and high-quality research, the company has become a trusted partner for financial professionals globally.

As it enters an exciting growth phase, they are looking to enhance its brand visibility and expand its marketing efforts by hiring a Marketing, Social Media & Brand Manager.

Role Overview

As the Marketing Manager, you will be instrumental in driving demand generation and business growth, reporting directly to the CEO. You will play a crucial role in executing marketing initiatives that generate inbound leads and revenue, leveraging data-driven strategies to optimise performance.

You will be responsible for designing and delivering impactful marketing campaigns, utilising HubSpot to evaluate and refine efforts for maximum effectiveness. Your work will span content creation, website optimisation, PR activities, and email marketing, ensuring alignment with the company’s broader growth strategy. A new website is about to be launched, providing a strong foundation to execute targeted campaigns rather than focusing on brand-heavy initiatives.

This role offers the opportunity to work closely with the CEO, ensuring marketing strategies are aligned with business objectives while maintaining autonomy in execution. You will be proactive, collaborative, and results-oriented, ensuring marketing efforts drive meaningful business impact.

The company is committed to delivering cutting-edge insights that empower financial professionals to make informed decisions, and you will play a key part in telling their story. You will also maintain strong relationships with leading financial media institutions such as the Financial Times, Wall Street Journal, Bloomberg, and Business Insider.

Responsibilities

Develop and execute data-driven marketing campaigns that drive demand generation and business growth
Utilise HubSpot to track, analyse, and optimise marketing initiatives, ensuring continuous improvement
Enhance the company’s social media presence across all relevant platforms
Drive PR and thought leadership opportunities, establishing and nurturing relationships with key media outlets and industry influencers
Design and execute high-impact email marketing campaigns to boost engagement and conversions, refining strategies based on performance insights
Assess marketing effectiveness through data analysis, providing actionable insights to improve future efforts
Align marketing strategies with the company’s new CRM system to ensure seamless integration and data-driven decision-making
Collaborate with the sales team to enhance outreach strategies and manage unresponsive or bounced contacts, contributing to new business opportunities
Monitor industry trends and emerging marketing tools, ensuring the company stays at the forefront of innovation
Conduct competitor analysis to track industry trends and present insights to senior management
Prepare and present marketing performance reports in monthly board meetings, highlighting key achievements and data-driven recommendations

This role is ideal for a hands-on marketing professional who thrives in strategy and execution, with the autonomy to drive impactful campaigns while ensuring strategic alignment with senior

leadership.

Personality traits

Knowledgable of the finance sector with a keen interest in the city
Collaborative, proactive, goal-oriented
Autonomous with a strong sense of responsibility
A team player and natural networker who enjoys building connections both internally and externally
Knowledgeable about the city with a passion for the financial sector
Adaptable and thrives in a fast-paced, ambitious environment
Committed to upholding the company’s values and mission

What is it paying

We are an equal opportunities employer.

We value inclusivity and diversity, truly believing it creates a better working world.

We love to see applicants of all different backgrounds and hire based on skills and potential, not solely focusing on prior experience.

Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.

If you require any reasonable accessibility support, please email us.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Financial Services, Research Services, and Market Research

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