Head of Product Marketing

Add People; Altrincham; Hybrid; GBP 60,000; Full time

Job summary

Join a high-growth company focused on empowering SMEs globally. As the Head of Product Marketing, you'll lead the go-to-market strategy for innovative products, including a beta-stage app. Collaborate with cross-functional teams to enhance product offerings and ensure competitive positioning. This role offers the chance to shape the future of digital marketing solutions while working in a supportive and inclusive environment. Embrace the opportunity to impact the marketing landscape and drive growth in a rapidly evolving market.

Benefits

Healthcare scheme

Contributory pension

33 days holiday

Cycle to work scheme

EV Salary Sacrifice Car Scheme

Car parking

Subsidised social events

Regular incentives and rewards

LGBTQ+ friendly workplace

Age-inclusive

Qualifications

• Experience in product development and marketing, ideally within SaaS or digital marketing.
• Strong strategic thinking and ability to align product development with business goals.

Responsibilities

• Drive product innovation and marketing strategies for existing products.
• Conduct market analysis and improve customer adoption strategies.

Skills

Strategic Thinking

Product Marketing

Go-to-Market Execution

Communication Skills

Data-Driven Decision Making

AI Applications in Marketing

Job description

Head of Product Marketing - Head Office - Marketing

Reporting to the Chief Marketing Officer

Altrincham - Hybrid

37.5 Hours - Monday to Friday

Package up to c£60k

We are seeking a Head of Product Marketing to drive product innovation, product marketing, and commercial success across Add People’s existing product range while leading the go-to-market strategy for Say Hello, our beta-stage lead management app.

Working for our CMO within the marketing team, this is a wide-ranging role, working with product teams, sales, comms & campaign teams to enhance our value proposition, improve how our services are marketed and sold, and ensure we are using technology - including AI - to make our services more effective and affordable.

The successful candidate will play a key role in identifying market opportunities, improving customer adoption, and enhancing the way our products are positioned and delivered.

Key responsibilities

• Work with product owners across E-commerce, SEO, CRO, Digital PR, PPC, Social, local SEO, and websites to refine and enhance existing offerings, ensuring they evolve in line with market needs.
• Take ownership of product marketing and feature development for Say Hello, prioritising the right features, positioning, and customer engagement strategies.
• Develop and execute go-to-market plans for Say Hello, working closely with sales, marketing, and dev teams to ensure effective positioning, messaging, pricing, and sales enablement.
• Identify opportunities, particularly around AI, to improve service delivery, efficiency, and client impact, ensuring our offering remains competitive and cost-effective.
• Conduct ongoing market and competitor analysis, customer research, and engagement tracking to inform product strategy and marketing efforts.
• Support sales teams by ensuring they have the right tools, messaging, and training to sell our products effectively.
• Work across teams to optimise the adoption and integration of Say Hello, ensuring it becomes a core part of our value proposition.
• Help shape pricing models and monetisation strategies to support growth across different customer segments.

Ideal candidate profile

The ideal candidate will be commercially minded, comfortable working cross-functionally, and capable of balancing strategic thinking with hands-on execution.

Experience and background

• Significant experience in product development, product marketing, or GTM leadership, ideally within SaaS, digital marketing, or AI-driven services.
• A track record of driving product-led growth and improving market adoption strategies.
• Experience working in digital marketing services, particularly in an agency environment or a business that serves SMEs.
• An understanding of AI’s role in marketing and product development, and how to integrate it into business offerings.

Skills and competencies

• Strong strategic thinking and an ability to align product development with business growth objectives.
• A commercial mindset, balancing customer needs with revenue potential.
• Experience with product marketing and go-to-market execution, including positioning, messaging, and sales enablement.
• Excellent communication and storytelling skills, capable of articulating a clear value proposition to different audiences.
• The ability to work cross-functionally with sales, product, marketing, and technology teams.
• A data-driven approach, using analytics and customer insights to inform decision-making.
• A practical understanding of AI applications in digital marketing, automation, and customer engagement.

Why join us?

You’ll be joining a high-growth, uniquely positioned business focussed on helping SMEs across the globe thrive. Having just opened a satellite office in Austin, Texas to accelerate our US growth, the world is quite literally your oyster!. This is an opportunity to work at the forefront of digital marketing, shaping the future of SME marketing solutions. You will lead high-impact projects across both well-established services and a new SaaS product with significant growth potential. You’ll be working closely with talented teams across the business with the chance to shape how our services evolve in a rapidly changing market.

Why work for Add People?

• Sociable working hours
• Healthcare scheme
• Contributory pension
• 33 days holiday (includes BH’s)
• Cycle to work scheme
• EV Salary Sacrifice Car Scheme
• Car parking
• Subsidised social events
• Regular incentives and rewards
• LGBTQ+ friendly workplace
• Age-inclusive
• Investors In People (IIP) Platinum

Pay: Up to £60,000.00 per year