Web Analytics Specialist

Typeform; United Kingdom; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join an innovative team as a Web Analytics Specialist at a forward-thinking company that transforms how businesses collect data. In this pivotal role, you'll ensure high-quality, actionable data flows seamlessly from our products and marketing campaigns. Collaborating with cross-functional teams, you'll drive the implementation of tracking strategies that enhance decision-making and improve user experiences. This role offers the chance to champion data-driven insights, making a significant impact in a dynamic environment. If you're passionate about analytics and eager to contribute to a culture of excellence, this opportunity is for you.

Qualifications

• Experience in web analytics or digital tracking in a SaaS environment.
• Hands-on experience with analytics tools like Google Analytics and Amplitude.

Responsibilities

• Define tracking plans for new features and marketing campaigns.
• Ensure data quality and consistency across platforms.

Skills

Web Analytics

Digital Tracking

Google Analytics

Tag Management Systems

Data Quality Monitoring

Conversion Tracking

Debugging Skills

Cross-Functional Collaboration

Tools

Google Tag Manager

Amplitude

Segment

Google Marketing Platform

Job description

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

About the Role

We’re looking for a Web Analytics Specialist to join our Data Tracking team within the Technology organization. This is a high-impact role focused on enabling high-quality, reliable data from our product, website, and third-party tools, making it accessible and actionable for teams across Product, Marketing, Engineering, and Data.

Things you will do:

• Drive the high-level definition of tracking plans for new features, marketing campaigns, and web experiences.
• Ensure event naming conventions, metadata structure, and data formats align with our end-to-end data ecosystem, including downstream tools like Segment, Google Analytics, Amplitude, and our data warehouse.
• Work with stakeholders from Product, Marketing, and Engineering to convert business requirements into clear tracking specifications that support meaningful analysis and action.
• Own the implementation and management of tracking through tools like Segment and Google Tag Manager.
• Coordinate with Engineering teams to ensure seamless integration of tracking across web and product environments.
• Align across teams to surface opportunities for improved data design, enhanced event instrumentation, and expanded measurement coverage.
• Continuously monitor data quality, ensuring event data is accurate, consistent, and complete across platforms.
• Debug and investigate discrepancies using tools like Chrome DevTools, and resolve issues that arise from tracking bugs or inconsistent setups.
• Develop or adopt automated solutions for event validation and monitoring, contributing to long-term reliability and data governance.
• Serve as a tracking and analytics advocate within the organization — promoting a culture of data-informed decision-making.
• Proactively educate and support teams in using event data effectively to improve product features, marketing campaigns, and customer experiences.
• Identify and propose improvements to our tracking infrastructure, taxonomy, and QA processes to keep pace with company growth and complexity.

What you already bring to the table:

• You have experience in web analytics, digital tracking, or marketing data implementation, ideally in a SaaS or e-commerce environment.
• You’ve worked hands-on with Tag Management Systems and analytics tools like Google Analytics, Amplitude, or Segment.
• You’re experienced in conversion and impression tracking, including pixel implementations across marketing platforms.
• You’ve handled tracking bugs and data discrepancies and know how to debug efficiently.
• You’ve implemented and maintained custom event tracking strategies, aligning data capture with business goals.
• You’re familiar with channel attribution models and understand how marketing touchpoints influence user behavior.
• You understand the complexities of user identification, including anonymous vs known users, and have worked with conversion tracking frameworks.
• You’re confident navigating and integrating with tools in the Google Marketing Platform (GA, GTM, Google Ads).
• You have experience collaborating with cross-functional teams, including Product, Marketing, and Engineering, and can translate data needs into actionable implementations.

*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.

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