Reporting & Analytics Specialist

JR United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Reporting & Analytics Specialist to join their dynamic team in London. This exciting role involves designing and managing reporting systems across multiple platforms, ensuring accurate tracking and insightful reporting. The ideal candidate will have a strong analytical mindset and experience with tools like Google Analytics 4, Google Tag Manager, and BigQuery. If you are passionate about turning data into actionable insights and thrive in a collaborative environment, this opportunity could be your next career move. Join a team that values data-driven decision-making and innovation in digital marketing.

Qualifications

• Proven experience with GA4 and GTM, strong analytical skills required.
• Experience with SQL and data visualization tools like Looker Studio.

Responsibilities

• Set up and manage GA4 and GTM, ensuring accurate tracking.
• Analyze data and generate strategic recommendations for clients.

Skills

Google Analytics (GA4)

Google Tag Manager (GTM)

Data Analysis

SQL

Microsoft Excel

Data Visualization

Attention to Detail

Communication Skills

Education

Bachelor's Degree in Marketing, Data Analytics, or related field

Tools

Looker Studio

BigQuery

Google Ads

Facebook Pixel

LinkedIn Insights

Job description

Social network you want to login/join with:

Reporting & Analytics Specialist, london

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Client:

Web Behaviour Specialists Ltd

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

24.04.2025

Expiry Date:

08.06.2025

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Job Description:

We are Web Behaviour Specialists, a London-based digital marketing agency specialising in paid search, display and social media advertising, SEO, website analytics, and optimisation. Since 2010, our multilingual team has worked with UK and multinational clients across the globe, delivering data-driven marketing solutions.

About the Role

We are seeking a Reporting & Analytics Specialist with strong analytical skills and a passion for turning data into actionable insights. You will be responsible for designing, implementing, and managing reporting systems across multiple platforms, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, BigQuery, and Excel. Your expertise will ensure accurate tracking, insightful reporting, and data-driven decision-making for our clients.

Key Responsibilities:

Tracking & Implementation

·Set up, manage, and optimise Google Analytics 4 (GA4) and Google Tag Manager (GTM)

·Configure event tracking, goal tracking, and conversion tracking to meet client reporting needs

·Troubleshoot and debug tracking issues using DevTools & debugging tools

Data Analysis & Reporting

·Develop and maintain Looker Studio dashboards and other reporting tools

·Analyse data, uncover trends, and generate strategic recommendations

·Prepare daily, weekly, and monthly reports for internal teams and clients

·Assist in automating and improving reporting processes using bespoke reporting systems

·Work closely with marketing teams to align reporting with business objectives

·Integrate GA4 with Google Ads, Facebook Pixel, LinkedIn Insights, BigQuery, and Looker Studio

·Ensure compliance with GDPR and other data privacy regulations

·Conduct website analytics audits and provide actionable insights for improvement

Required Skills & Qualifications

·Proven experience in Google Analytics (GA4) and Google Tag Manager (GTM)

·Strong knowledge of tracking implementation & debugging tools

·Experience with Google BigQuery, SQL, and data visualisation tools (e.g. LookerStudio)

·Proficiency in Microsoft Excel / Google Sheets (pivot tables, macros, advanced formulas, basic SQL)

·Analytical mindset with exceptional attention to detail and data-driven decision-making

·Excellent verbal and written communication skills

Nice-to-Have Skills

·Experience with server-side tagging

·Knowledge of digital marketing channels (SEO, PPC, Social Media, etc.)

·Fluency in multiple languages

If you have a passion for data, analytics, and marketing technology, we’d love to hear from you! Apply now and become a part of our team.