Digital Marketing Executive

Journey; Cheltenham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in digital marketing is seeking a motivated individual to drive online bookings and manage digital advertising strategies for luxury hotel clients. This role involves data analysis, budget management, and client communication, offering a dynamic environment for professional growth. Join a team dedicated to innovation and excellence in the hospitality industry.

Benefits

Flexible working

Personal development initiatives

Qualifications

• Strong understanding across all Digital Marketing platforms.
• Experience: Ideally 6+ months in SEO, Paid Media, or Digital Marketing industry.
• Experience in delivering and monitoring digital marketing campaigns that drive engagement and conversions.

Responsibilities

• Drive online bookings through direct channels for clients.
• Support the development of digital advertising strategies.
• Analyze campaign performance data for actionable insights.
• Manage advertising budgets effectively.
• Serve as the main contact for clients regarding campaigns.

Skills

Digital Marketing

SEO

Paid Media

Data Analysis

Job description

What You'll Do

Drive online bookings through the direct channel for our clients, focusing on tasks that provide the biggest commercial impact.

Provide strategic insight and take complete ownership and accountability of client results.

Acquire guests through paid media, analyze results, and offer improvements & suggestions.

Campaign Strategy And Execution

• Support the development of comprehensive digital advertising strategies, focusing on Google Ads and Facebook Ads, to maximize visibility, engagement, and direct revenue for luxury hotel clients.
• Implement, monitor, and optimize paid advertising campaigns.

Data Analysis And Optimization

• Analyze campaign performance data to derive actionable insights and make data-driven decisions to optimize campaign effectiveness.

Budget Management

• Manage advertising budgets effectively to ensure optimal allocation across platforms and campaigns, delivering maximum value for clients.

Client Communication

• Serve as the main contact for clients regarding digital advertising campaigns, providing regular updates, insights, and recommendations to meet and exceed expectations.

Collaboration With Cross-Functional Teams

• Work closely with client success, design, content, and analytics teams to ensure seamless integration of digital advertising within the overall marketing strategy.

Stay Updated On Industry Trends

• Keep abreast of industry trends, platform updates, and emerging technologies in digital advertising, and implement new features and strategies to stay ahead.

What You'll Bring

Professional Competencies

• Strong understanding across all Digital Marketing platforms.
• Experience: Ideally 6+ months in SEO, Paid Media, or Digital Marketing industry.
• Experience in delivering and monitoring digital marketing campaigns that drive engagement and conversions.

What You'll Get

We invest heavily in our team, believing in true partnerships that reward equally. Alongside a competitive salary, we offer perks such as flexible working, personal development initiatives, and more. If this sounds like a place where you will thrive, we look forward to hearing from you.

About Us

More than just a job, this role is about shaping your future, one hotel at a time. We're a team of innovators, strategists, storytellers, and engineers, united by our love for hotels, results, and providing excellent online experiences for hoteliers and their guests. Our work is challenging, but when you love what you do, you do it well.

Learn more about us here: https://journey.travel/about-us/careers